Source: marketingcharts.com
The latest Infinite Dial study by Arbitron and Edison Resaerch shows that Internet has surpassed TV as the "most essential" medium for the first time.
When the respondents were asked which they would choose if they must never watch television or never access Internet, 49% of respondents chose to eliminate television. This is higher when compared to the survey conducted in 2001 that showed only 26% of the respondents chose to eliminate television.
Tuesday, April 6, 2010
Sunday, April 4, 2010
Tuesday, March 30, 2010
Monday, March 29, 2010
Wednesday, March 24, 2010
Social Network Usage Rises in Feb 2010
Source: marketingcharts.com
According to Nielson Company Survey,
- Usage of Social Network increased in Feb 2010 over Feb 2009
- Italians and Australians spend more time on Social Networks
Tuesday, March 23, 2010
4 Things you Should Know about your Prospect
Source: eGrabber Newsletters
How do you pack your sales pitch or presentation with stuff that is important to your prospective customer? This is important because the foremost thought running through your prospect's mind when you are talking is "What's in it for me?"
Here are 4 things you should know and address in your presentation:
1. What is the prospect responsible for at her organization?
2. How is her performance measured?
3. What is her status quo - existing issues, limitations, etc.?
4. What are her goals or business objectives for the quarter, year, etc.?
Remember, you can get any prospect to be interested in your product if you can show that it helps eliminate problems, solve issues and achieve her objectives.
How do you pack your sales pitch or presentation with stuff that is important to your prospective customer? This is important because the foremost thought running through your prospect's mind when you are talking is "What's in it for me?"
Here are 4 things you should know and address in your presentation:
1. What is the prospect responsible for at her organization?
2. How is her performance measured?
3. What is her status quo - existing issues, limitations, etc.?
4. What are her goals or business objectives for the quarter, year, etc.?
Remember, you can get any prospect to be interested in your product if you can show that it helps eliminate problems, solve issues and achieve her objectives.
Wednesday, March 17, 2010
Get Prospects to Buy your Side of the Story
Source: eGrabber Newsletters
There are factors that can influence (persuade sub-consciously) the prospect to accept your side of the story over your competitor's.
1. For prospects with a sense of urgency or high motivation to buy - Present your product first and how it can resolve current issues. Once this part is fully delivered and understood, take very little time to talk about what your competitor has to offer.
2. For prospects who have no urgency or are not directly affected by the purchase decision - Talk about competition first, but very little. The second and larger part of your presentation should focus on your product benefits and how it can resolve their problems.
There are psychological studies to prove that the above tactics work. Understanding these can help you influence prospects to buy into your side of the argument and close the deal.
There are factors that can influence (persuade sub-consciously) the prospect to accept your side of the story over your competitor's.
1. For prospects with a sense of urgency or high motivation to buy - Present your product first and how it can resolve current issues. Once this part is fully delivered and understood, take very little time to talk about what your competitor has to offer.
2. For prospects who have no urgency or are not directly affected by the purchase decision - Talk about competition first, but very little. The second and larger part of your presentation should focus on your product benefits and how it can resolve their problems.
There are psychological studies to prove that the above tactics work. Understanding these can help you influence prospects to buy into your side of the argument and close the deal.
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