Source: marketingcharts.com
The latest Infinite Dial study by Arbitron and Edison Resaerch shows that Internet has surpassed TV as the "most essential" medium for the first time.
When the respondents were asked which they would choose if they must never watch television or never access Internet, 49% of respondents chose to eliminate television. This is higher when compared to the survey conducted in 2001 that showed only 26% of the respondents chose to eliminate television.
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