Source: eGrabber Newsletters
Here are some of the tactics that have proven to have a great impact on email performance. It is important that you put to test some of these with your in-house list.
1. Test 2-3 different subject lines
2. Personalize email to appear to be from sales rep
3. Personalize email by user profile
4. Test different landing page content and layout
5. Offers/ discount
6. Timing of the email send
The first 3 tactics are extremely effective for boosting your ad open and click rates.
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