Do you schedule a certain day and time each week for cold calling? or Do you make cold calls only when you feel like it? Research* shows that timing plays a very important role when it comes to cold calling success.
Here a couple of facts from the research to help you improve your cold calling success:
- Thursday is the best day to contact a prospect and Friday is the worst.
- The best time of the day to cold call is 8-9am followed by 4-5pm. The worst time to call is right after lunch
So, if you are looking to add new leads to your pipeline be sure to make calls early in the day and before you leave for the day. Use the hours in between for follow-up calls.
*Excerpts from a research report by Dr. James Oldroyd from the Kellogg School of Management
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