Saturday, February 28, 2009

Develop an Entrepreneurial Mindset to Sell Better

Source: eGrabber Newsletters

The ability to take risks, recognize opportunities quickly and adapt to changing business environments are some of the qualities that distinguish successful entrepreneurs from others. Developing an entrepreneurial mindset will also allow sales people to find new ways to make sales happen.

Among the most critical and consistent characteristics of successful entrepreneurs is the passion for what they do, the ability to confront and overcome obstacles, collaborate with others for success and constantly listen to what the market is saying. Being able to imbibe such qualities, most importantly having a passion for what you sell, can help you become a better sales person.

Friday, February 27, 2009

Be Aggressive to Thrive in a Downturn

Source: eGrabber Newsletters

Sales people who are aggressive during a recession not only survive, but create opportunities for themselves and their company to attract new customers. As with advertising, companies that have taken an aggressive approach to sales and sales promotions have seen significantly higher sales growth than those that maintained a moderate approach during recession.

The key then is to develop an aggressive sales approach. More than strategy this depends almost entirely on the sales people concerned. Since the natural tendency for most of us is to go downstream, a commitment to success and fierce competitiveness are prerequisites to be an aggressive sales person. Allow yourself to face challenges, get out of your sales comfort zone, avoid negative thoughts and focus solely on getting sales; no matter what the circumstances are.

Thursday, February 26, 2009

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10 Best Strategies to Massively Increase Your Visibility

Source: SiteProNews.com

Increasing online visibility is important for online business owners. Here goes the 10 most effective strategies to massively boost your visibility online:

- Press releases
- Social Networking
- Article Marketing
- Blogging
- Search Engine Optimization
- Email Newsletter
- Signature Teleseminar/Speech
- Videos
- Expert question sites
- Viral marketing

To read the full article, Click here

Wednesday, February 25, 2009

Search Queries Are Getting Longer: Hitwise Report

According to Hitwise data, more than half of all search queries are at least three words long, and more than a third are four words or longer

Monday, February 23, 2009

What is the BIGGEST mistake made in marketing?

Source melissadata.com

Following Up On Customers, by Jeffrey Dobkin

What is the BIGGEST mistake made in marketing? This mistake is made by 99% of the companies marketing products or services… The biggest mistake in marketing - and not just direct marketing, but any marketing - is made by people who spend a lot of time, energy, and money on an ad or an inquiry-generation program. When they receive the highly qualified lead it brings in, they send a brochure and a letter. At best, they call about a week later. When a sale is not immediate, they hang up, and they never call back or send another letter. They assume their campaign failed. What a mistake. A single letter and brochure is not a campaign. A campaign is not a single effort of anything - why do you think they call it a campaign? A campaign is a sustained effort over time…. The biggest mistake made in marketing is not contacting a well-qualified buyer, who has expressed an interest in your product or service after the first mailing, a second time with harder-hitting additional marketing material or letters.