Source: eGrabber.com
Not every word or phrase is of equal importance in a sales pitch. There are words that can get your prospects to quickly connect with you and spur them into taking action. Including such trigger words or phrases can make your sales presentations very powerful.
Make a list of all your trigger words or phrases. Usually these are phrases that get your prospects excited, that in simple terms explain a hard-to-describe benefit, and so on. The best way to identify trigger words for your products or services is by talking to customers. Pay rapt attention and capture the exact words they use to describe your product or its benefits. Such phrases or words can be priceless. Get them to say what makes your product exciting. Next, use those exact phrases to craft your sales pitch or presentation.
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