5 tools to monitor your brand online

Monitoring your brand online helps you to check for positive and negative comments/statements about your company/brand/products. Here are 5 tools that will help you to monitor your brand online.

1. Google Alerts – Enter keywords related to your brand. You will get an email alert when those words are found on the web.
2. Social Mention – Aggregates user-generated content from more than 80 social networking sites. Displays social posts related to your brand along with sentiment (positive, negative, neutral). 
3. Hootsuite – Enables you to connect to multiple social networks and helps you manage your brand reputation on social media.
4. Klout – Monitors your influence on social networks.
5. Twitter Search – Helps you track tweets about your brand.

Source: eGrabber Newsletter