Monitoring your brand online helps you to check for
positive and negative comments/statements about your company/brand/products.
Here are 5 tools that will help you to monitor your brand online.
- Google
Alerts – Enter keywords related to your brand. You will get an email alert
when those words are found on the web.
- Social
Mention – Aggregates user-generated content from more than 80 social
networking sites. Displays social posts related to your brand along with
sentiment (positive, negative, neutral).
- Hootsuite
– Enables you to connect to multiple social networks and helps you manage
your brand reputation on social media.
- Klout
– Monitors your influence on social networks.
- Twitter Search – Helps you track tweets about your brand.
