3 Key Factors in Website Optimization

Source:eGrabber

If you are an e-marketer focussed on your website rankings in search engine results, here are 3 key factors you should know and work upon constantly:

1. Your inbound links: Links from quality sites/ authoritative e-sources related to yours , related articles on popular sites, blog posts, etc. will benefit you way more than reciprocal links or links from a site that is unrelated.

2. Your competitor's inbound links: As good as your inbound links might be, it must still outshine and outnumber that of your competitors.

3. Your keywords: How competitive and targeted are your keywords? Sometimes you might want to opt for less competitve variations to start with.