Showing posts with label tips for creating website. Show all posts
Showing posts with label tips for creating website. Show all posts

Thursday, November 20, 2008

Drive Sales With Effective Online Forms

I came across this article in ezinearticles.com "Drive Sales with Effective Online Forms By Using Just-In-Time Design" written by Jamila Vaughan. I'm just listing down the three tips from the article
Just-In-Time Website Design in Online Forms:

1. Handling Form Errors. Many forms on the web are extremely long with many required fields and special formatting requested. When these demands are not met, users get errors and become frustrated. If a field is required, let the user know at that point in the form, on the same line as the form field (not at the beginning or the end of the form). Don't use color coding or asterisks. Who has time to read the fine print to figure it all out? It's better to permit the user to enter less information (only what is actually necessary to process their request) and to allow for spaces, no spaces, and parentheses in account or phone numbers. But if that's not possible, tell the person right where it's relevant. For example: Enter your social security number (Like this: XXX-XX-XXX). Ask your web designer to do dynamic error checking. That way, if the person makes a simple error, the user will be alerted to their immediately at the appropriate location in the form before they go through the trouble of submitting it.

2. Offer your privacy policy when they need it. Do you read privacy policies for pleasure? No. It's usually when you need to establish trust and figure out what on earth a company wants your home phone number and middle name for. When you ask a person for any personal information, you need to prominently link to your privacy policy right there. Let the user know up front that you won't be selling their email address or sending them spam. Even if no one reads it, the link lets them know you care about their privacy and helps ease their mind during the form submission process.

3. Offer registration after you get users' info. You've visited a beautiful website, found an amazing product, and want to quickly buy it before you have to run off to an appointment. Time is tight, and BAM! You are asked to register. You may not plan on revisiting this site, so you don't actually want to register. This is another place where the Just-in-Time design principle comes into play. When a person wants to purchase a product, they should be able to enter their payment information and make the purchase seamlessly. After that is finished, then ask if they would like to register on your website. At that point, you already have their information, and it can automatically be applied to their registration. This is a much simpler, more natural and polite way to solicit registered users and your customers will appreciate you for it. They may even come back to visit your website.

These were just three common places where your online forms can be improved. There are dozens of places where this principle could be applied in online forms in order to improve the user experience and to drive sales.

To read the full article, Visit ezinearticles.com

Hope this article will be useful!!

Do-It-YourSelf Website CheckList

1. Show the products/services you have to sell

A recent statistic has shown that around 20 million people worldwide use the internet for shopping of various items like airline tickets, vacation homes, groceries, etc. Create pages for the product/service you sell. If you sell multiple products clearly categorize the products. Visitors should easily find your online store.

2. Create a professional website

Create a professional website to make your visitors feel your business look reliable. Dont create a graphic heavy website. Graphics take much time to load causing visitors to leave your site.

3. Easy navigation

Navigation is very important. Visitors must be able to find what they search for quickly and easily.

4. Contact Page/Form

Customers should easily know your contact information before making any decision. Include "Contact Us" button in the footer of every page. Create a "Contact Us" page that clearly lists your contact details such as business name, email address, phone, fax etc.,

5. Inquiry/Feedback form

Create a inquiry/feedback form and link it from home page. This will allow customers to write and ask what they think about your products/services.