A recent research note in the Journal of Marketing highlighted the importance of having multiple ties with customers. This involves being connected to your customer in more ways than just through the one product you sold.
Ask yourself - Do my customers:
Ask yourself - Do my customers:
- own more than one product offered by my company?
- subscribe to company newsletters or other publications, blogs, etc?
- attend webinars, webcasts, etc. that are created for educating them?
- connect with my company on online social networks - LinkedIn, Twitter, etc.?
Answering 'yes' to more than 2 of the above would mean you have multiple ties with your customer. Remember, such a relationship can help you maintain sales or even boost it in a volatile economy.
