Automate Lead Processing & Spend More Time Selling

Sales representatives typically prospect for, and obtain leads from a wide variety of sources. Today, in many industry segments such as Insurance, Loans, Real Estate and Automobile sales, agents and representatives routinely rely heavily on leads obtained online. This has to do with the fact that more and more Americans are going online. Consider the following facts:

• 68% of Americans or about 137 Million people use the Internet today
• As many as 97% of Internet users research products and services that they intend to buy online
  

Given the above data, companies have recognized the importance of prospecting online. As a result we have seen a marked rise in online presence and in online marketing campaigns.

The Flood of Leads Causes New Problems

This increased investment in online marketing has created a glut of email leads. While leads are plentiful, businesses are now faced with two major problems in converting these leads to sales. These are:

• Processing of leads
• Timely and effective follow up of leads
  

The eGrabber Solution

eGrabber’s eMail-Lead Grabber (ELG) is designed to address the two specific problems detailed above. ELG helps :

• Automate leads processing
• Enable and automate the sales leads follow up process

eMail-Lead Grabber is a lead processing automation solution that extracts lead data from your email messages and transfers them into your database.

When your prospect submits a form on your website, places an order, be it an order form, support/sales inquiry form - eMail-Lead Grabber intelligently reads the emails received in your inbox and transfers the data into your database such as ACT!, GoldMine, MS Outlook, MS Excel, MS Access and more.

You can also process the email leads(HTML/TEXT) purchased from lead vendors and transfer them to ACT!. It also sends auto response follow-up whenever a prospect fills up an inquiry form on your website.

For more info, Click Here

To download the fully functional trial version of the software, Click Here

Call (Toll Free) 1-888-227-9175 or email sam@egrabber.com a free 10-minute demo and streamline your lead processing today!

Why People Buy - Daily Marketing Tips

Source: melissadata.com

When you sell a product it's not only important to know who bought it, but also why they bought. What motivated them to buy your product, what motivated them to buy your product over your competitor's product, and what you can do to motivate them to into a repeat purchase in the future. Almost every significant purchase made involves either saving money or time. If you can include one, or better yet, both of these powerful motivators in your offer, you're success rate will likely increase. When people feel like they are saving money they are more inclined to make a purchase immediately rather than put it off and eventually forget about it. This is especially effective with limited time offers that initiate action within a certain time frame. Demonstrate that your product or service can save them time, make them more efficient, and allow them to get more business done during the day and you have a winner. Integrate these two buying motivators in the same offer and watch your direct marketing campaign soar.

Generation Y Lists - by Russell Dunn

Source: Melissadata.com

The teen market is growing in a big way, and today's teens are ready to buy through the mail. When introducing a product to the teen market, direct mailers will encounter several problems when making their list selections. The first is the lack of quality direct mail responsive names. There are precious few response lists available for the teen market. As a result, teen marketers must rely more heavily on the use of compiled and enhanced lists. Once they have used every quality response name they can get their hands on, teen marketers should carefully select names from the recently burgeoning number of enhanced and compiled teen lists using tight demographic selects. Another dilemma often run into by teen marketers is to whether to mail to the parent's name or the child's name. Assuming that you are offering a quality product that is not offensive, it makes no difference who you mail to. Ultimately the parent's will view and approve the purchase prior to response, regardless of whose name is on the mail piece.

Are you losing web generated leads?

According to InsideSales.com, web-generated leads lose their potential by 6X if you don't respond within the first hour. These are the leads that you receive as emails when a prospect submits an online form in your web site or, when a lead vendor forwards you details of a potential customer.

Automating your leads processing with eMail-Lead Grabber Excel is one sure-enough way to significantly improve your web lead response time.

eMail-Lead Grabber Excel is an email processing automation solution that extracts data from your email messages and transfers them to Excel Spreadsheet or csv format (data export).It also sends auto response follow-up whenever a prospect fills up an inquiry form on your website.

Responding immediately to web leads is very important for any business because you never know which lead would be your potential customer. Your prospects always expect a quick response and so, prompt follow-up of web generated leads becomes very vital.

To know more, Click here

To download the fully functional trial version, Click here

Why to Tie Marketing to Time, Not Money

Source: WallStreet Journal Blogs
By Kelly Spors

In today’s recession, many small businesses may think it’s wise to tie their marketing to money and value to appeal to cash-strapped consumers. But perhaps they should tie it to something else of considerable value: time.

A new study by researchers at Stanford Business School, published in the Journal of Consumer Research, found that it’s generally far more lucrative for businesses to reference time and personal experiences in their marketing than focusing on monetary value.

“Because a person’s experience with a product tends to foster feelings of personal connection with it, referring to time typically leads to more favorable attitudes—and to more purchases,” says Jennifer Aaker, a Stanford marketing professor and one of the co-authors of the study, according to an article on Stanford’s Web site. One example the researchers point to is Miller beer’s “It’s Miller Time” – compared to say Stella Artois’s “Perfection has its price.”

To test their theory, the researchers set up a lemonade stand — staffed by two six-year-olds for authenticity — and tested the effect of three different signs. The first sign said “Spend a little time and enjoy C&D’s lemonade.” The second one said “Spend a little money and enjoy C&D’s lemonade.” And the third one said “Enjoy C&D’s lemonade.” Customers were asked to pay any amount between $1 and $3 for a cup of lemonade and then were questioned afterward about their impressions of the lemonade.

The experiment showed that the sign that stressed time brought in twice as many passersby who ultimately paid twice as much than when the signing stressing money was posted. Those customers who bought with the sign mentioning time also reported liking the lemonade more than the others.

In another experiment, the researchers asked college students about their Apple iPods. One group was asked how much time they spent on it and another group on how much money. Those asked about time expressed liking their iPod a lot more than those asked about the money spent on it.

The researchers uncovered one exception to the rule. When companies market items purchased for prestige, such as luxury cars, jewelry or designer jeans, focusing on the monetary value can be more effective than time and experience. They think it’s because the owners value just owning those products more than the time spent with them.

So what are the takeaways for real businesses? Prof. Aaker told Stanford GSB News that the results suggest businesses should spend more time thinking about how their product or service improves the lives and happiness of their customers and draw their advertising and marketing campaigns around those attributes rather than tying marketing to money.

But even just using the word “time” in marketing, and steering clear of mentioning money, can make a difference. “In the context of a real business, conducted among a variety of consumers, this experiment shows that merely mentioning time rather than money in a product’s marketing materials can make the very same product more alluring and better liked,” the authors note.

Readers, have you found focusing on time and experience is more effective than focusing on low cost or value?

Social Nets and Blogs More Popular Than E-Mail - Ranked by Active Reach

clipped from www.emarketer.com

Why Does Any Business Require Lead Generation?

Source: net-leads.com

Every business activity requires suitable and effective lead generation methods to get more business and profit. Lead generation is essential for pulling more opportunities in growing business world. So, if you are a business owner, you must be aware of process of lead generation that will help you to get possible chances to get golden chances to gain potential capabilities.

Need of Lead generation in business

Lead generation is the foremost activity for any business operation. Without a proper lead generation process, a business cannot gain potential clients for gaining possible profitable situations. The process is considered to be the most effective and workable Business-to-Business communication tool to generate possible profit gaining methods very easily and conveniently. On the scale of majoring its profitability, lead generation process has been getting positive impacts from a long period of time. However with the changing times, the format has been changed but the medium remains the same.

The activity of lead generation is a combination of many other activities and processes to give you a well-managed planned program to convince people and cater their requirements properly. This is reason why, the system is gaining popularity as it never had.

Role of appointment setting as a lead generation activity

The role of appointment setting is of great importance in this fast growing competitive business market situation. In order to make new clients, companies need to catch the attention of a large client base to secure their success. Nowadays, professional agencies are lending their supporting hands to provide a well-designed appointment setting process to gain the ongoing market waves. These agencies provide you quality results within a limited period of time to provide you benefits like never before.

If you want to avail such facilities, you can seek for professional agencies’ help and gain exponentially.

Also Read:

Sales Lead Generation with ListGrabber

Internet Lead Generation with ListGrabber

2 Easy Steps to Build your lead lists from free lead sources on the Internet