Effective Marketing Strategies and Tips. eGrabber tools for Sales and Marketing professionals. Marketing tools reviews.
Monday, April 27, 2009
Bluetooth Advertising Software
Bluetooth software asks for the permission of customer before delivering the content. You can use it to pulish your advertisements in a range up to 100 meters. You can send audio, text and video.
To know more, Click here
To download, Click here
Friday, April 24, 2009
Email to Excel
You no longer have to manually keyin text from your emails to Excel spreadsheet. The mail form responses can be automatically extracted and transferred to Excel with eMail-Lead Grabber Excel.
Source: eGrabber.com
When your prospect submits a form on your website, places an order, be it an order form, support/sales inquiry form - eMail-Lead Grabber intelligently reads the emails received in your Inbox and transfers the data into Excel.
You can process the email leads(HTML/TEXT) purchased from lead vendors and transfers them to Excel Spreadsheet. It sends auto response follow-up whenever a prospect fills up an inquiry form on your website.
To know more about eMailLeadGrabber Excel, Click here
For a free trial, Click here
Call (Toll Free) 1-866-299-7314 or email sam@egrabber.com for a free 10-minute demo and streamline your email processing today!
Thursday, April 23, 2009
How to capture free leads list from yellow pages directories?
Thursday, April 16, 2009
Quick marketing tip - Copy what works!
One of the fastest ways to massively improve your marketing results and sales figures, is to learn how other companies are already getting the kind of results that YOU want. That’s what today’s quick marketing tip is all about!
Copy what works
The next time you read a piece of marketing, which inspires you to take some kind of positive action; to call a business, email a business, visit their store, click a link etc - keep a copy of it. Ask your friends to do the same with any marketing material they read, which motivated them to take positive action too.
Collect these powerful marketing pieces and study them. Look to see what it was that inspired you or your friends to take action. This is a very fast way for you to identify the key elements required to make YOUR marketing messages more compelling!
Don’t forget to study everything. Pay particular attention to the following:
- Was the headline (sometimes called a strapline) eye catching?
- What kind of words and phrases did they use in order to motivate you?
- Did they offer any guarantees?
- Was there a special offer included?
- Was there a ‘time sensitive’ element?
- Was the marketing message long or short and to the point?
- How easy did they make it for you to get in touch?
- Did the message come via a trusted source?
- Was there limited availability?
- Did it arrive at just the right time?
- Were there any testimonials or quotes from satisfied customers?
By studying what already works, you can develop massively more effective marketing for your own business.
Tuesday, April 14, 2009
Web Forms to ACT
Use eMail-Lead Grabber to save your critical Web Form data to your database. eMail-Lead Grabber captures the form data and saves the data to your ACT! database.
eMail-Lead Grabber automatically processes leads submitted through multiple web forms and leads purchased from 3rd party websites, extracts specified information and transfers it instantly to your contact manager. It even schedules follow-up. eMail-Lead Grabber can save you hours spent on manual processing and data entry of email leads. FREE Trial
Process email leads and web forms faster. Spend more time closing sales than on email processing. eMail-Lead Grabber is a 'must have' tool for effective and efficient lead management.
To know more, Click here
To download the software, Click here
How Good Are You at The Great Game of Marketing? Part 1
1. The Purpose of My Advertising -- Ads, Flyers, Letters, Etc. -- Should Be to Sell My Product or Service
Absolutely not true! Trying to sell your product or service in your advertising is like walking up to a stranger and saying, 'Will you marry me?'
If people don't know, like and trust you, they won't buy from you.
The real purpose of your advertising is to attract prospects -- people who have an interest in what you are selling -- to your business.
Your selling efforts are then directed specifically to those people who have the most interest in buying what you are offering.
2. Everyone is a Prospect for My Product or Service
Not true. If you try to get everyone's attention, you'll get no one's attention. Not everyone is going to be interested in what you are offering.
The more specifically you target your marketing efforts towards people who already have a genuine interest in what you are offering, the more attention and results you will get.
3. Marketing is About Tricking, Convincing, or Manipulating People into Buying My Product or Service
If you believe this, you won't be in business for long.
There's a name for people who do that -- they're called con-artists and snake-oil salesmen.
Marketing is about helping people get what they want. If they don't want what you are offering, move on and find someone who does -- or change what you are offering so that they do want it.
4. The Purpose of My Marketing Efforts Should Be to Create Awareness of My Business in the Marketplace
Big money-wasting myth!
You've probably heard it before from various media reps; 'You need to keep running your ads over and over again to gain marketplace recognition and awareness.'
Don't believe it. While Coca Cola, The Gap, and Disney can afford to spend millions of dollars to create mass market awareness and keep their names uppermost in the minds of the people in their marketplace, a small business can't.
Unless you have at least $100,000 to $200,000 a year to spend on awareness marketing in your local market, forget it. Mass awareness marketing is a game for the big guys, not for a small business.
Remember, the goal of media reps is to have you run your ads over and over and over again -- that's how they make their commissions. The concept of awareness marketing fits in very well with their goal, but not with yours.
You should be using what is called direct response marketing -- marketing that produces an immediate and direct response.
5. I Don't Need a Headline on My Marketing Pieces
False.
You need a headline on every marketing vehicle you use. That includes ads, flyers, letters, post cards, Web pages, e-mails, etc. Your headline for an in-person presentation, a telemarketing call, etc. would be your opening statement.
Your headline should attract your very best prospects and should tell them in an instant what you have for them.
Thank about how you read a newspaper. How do you decide which articles to read? By the headlines, of course.
Your headline will determine if your prospects will stop to read the rest of your message. If it doesn't grab your prospects and promise them something they want, they won't read the rest of your marketing piece. They're just too busy to waste their time trying to figure out if you have something of interest to them.
Eliminate your headlines, or use a bad one, and you have just wasted 90% of your marketing investment.
Friday, April 10, 2009
Keeping Customers With Good Customer Service
Successful companies provide proactive customer service. Proactive customers service leads to increased business and loyalty. Here are a few tips to keep in mind.
Be a double checker
Customers appreciate it when a sales representative takes a minute to check on an item they've asked for. It lets them know they're being listened to and cared for.
Do something extra
Average service is about meeting the customer’s expectations. Great customer service is exceeding it. Give your customers more than they expect, and they'll return to do business with you.
Take the initiative
Offer several solutions to the customer's predicament. If one doesn't work, make sure you have multiple avenues to resolve their problems. This way, the customer knows you are trying your best to help them, and in the future will not hesitate to buy from you, since they'll know whatever problem they have, you'll be able to fix it.