Source: econsultancy.com
Two thirds of company respondents (65%) say that their use of online lead generation has increased in the last year, compared to only 11% who say that it has decreased.
The majority of client-side respondents see cost effectiveness (72%) and the ability to target (60%) as benefits of online generation.
Despite the recession, there are still more companies (53%) who, in the last year, have increased their overall marketing budget rather than decreased it.
There is a continued trend towards decreased use of offline channels for generating consumer leads.
Monday, October 12, 2009
Sunday, October 11, 2009
A Proven Tip to Generate Leads using Twitter
Source: eGrabber Newsletter
Did you know that you can use Twitter to generate sales leads in real time for you? You can register for Twitter's notification service that will let you know if someone adds a post that includes your search terms.
For example, if you are a florist, you can set the service to notify you for phrases such as "anniversary", "celebration", "special event", etc. With this, you will get notifications (through text or email messages) when people tweet with your search terms. These are people likely to be interested in your services. You have to then follow that person, reply to their tweet and offer your services.
A marketing services provider might register for phrases such as "lead generation", "campaigns" etc. Remember, the key here is to choose right phrases that are unique to your target market.
Did you know that you can use Twitter to generate sales leads in real time for you? You can register for Twitter's notification service that will let you know if someone adds a post that includes your search terms.
For example, if you are a florist, you can set the service to notify you for phrases such as "anniversary", "celebration", "special event", etc. With this, you will get notifications (through text or email messages) when people tweet with your search terms. These are people likely to be interested in your services. You have to then follow that person, reply to their tweet and offer your services.
A marketing services provider might register for phrases such as "lead generation", "campaigns" etc. Remember, the key here is to choose right phrases that are unique to your target market.
Tuesday, October 6, 2009
How to find Business Email Addresses using LeadResearcher
LeadResearcher enables you to:
1.Find an email address for a lead
LeadResearcher helps you in finding the missing E-mail address for a contact. Just type in the Contact Name & Company Name and click on "Find E-mail." LeadResearcher automatically searches the Internet and finds email addresses that are related to that contact.
2. Find an email address or phone number for a lead found on Social Networking Sites
After finding a person's name and company from Social Networking Sites, LeadResearcher can instantly get the rest of the person's contact information, including their email address and phone number. Just type in the Contact Name & Company Name and click on "Find All." LeadResearcher intelligently searches the Internet and displays the E-mail address, and phone number for that contact.
3. Find the email addresses for all employees in a company
LeadResearcher helps you to find all the possible email addresses of employees working in a given company. Input a Company's Name and click on "Find E-mail Ids of a company" button. LeadResearcher will list all the E-mail addresses of employees in that Company that are available across the Internet.
1.Find an email address for a lead
LeadResearcher helps you in finding the missing E-mail address for a contact. Just type in the Contact Name & Company Name and click on "Find E-mail." LeadResearcher automatically searches the Internet and finds email addresses that are related to that contact.
2. Find an email address or phone number for a lead found on Social Networking Sites
After finding a person's name and company from Social Networking Sites, LeadResearcher can instantly get the rest of the person's contact information, including their email address and phone number. Just type in the Contact Name & Company Name and click on "Find All." LeadResearcher intelligently searches the Internet and displays the E-mail address, and phone number for that contact.
3. Find the email addresses for all employees in a company
LeadResearcher helps you to find all the possible email addresses of employees working in a given company. Input a Company's Name and click on "Find E-mail Ids of a company" button. LeadResearcher will list all the E-mail addresses of employees in that Company that are available across the Internet.
Try to Download FREE Trial Now - LeadResearcher Pro
Sunday, October 4, 2009
Wednesday, September 30, 2009
Tuesday, September 29, 2009
The Good and the Bad in Brochure Printing
• The good: Brochures are effective marketing tools - First, we have the greatest good that color brochures give. They are very effective marketing tools for small businesses or projects. They can give small but precise marketing messages to lots of people in a small and inexpensive package. Color brochures can easily reach many people on a local level and increase a business' exposure to the market immensely.
• The bad: It requires creative thought and cunning to make it effective - Of course, it will require you to be creative and resourceful to make the brochure as effective as it is. You need to compose marketing messages that relate to your readers, while your distribution strategies must be good and aimed at the right target markets for your brochures. You have to think this all through.
• The good: Brochures look good and makes your business look good - Brochures also have the advantage of letting you form a business image or reputation. By utilizing a very convincing design that projects your business or corporate philosophy, you can convey to readers that you are striving for excellence, good service and professional work. They can basically make you and your business look good for the market.
• The bad: You will need an expert designer to make it look good - However, to make you look good, your brochure design should be well made. You might probably need an expert designer or layout artist so that you can have a very good-looking marketing tool that does display your philosophy. It is all about the design, so you have to get it right.
• The good: Brochures can be given away anywhere to many people. Many people like how these materials can be easily given away to a mass audience. It can be mailed, distributed by hand, left at public locations and included with other products and things. There is absolutely no expertise required to give them away, making is a very simple medium to work with.
• The bad: You will need to spend some money for them to last - While it is easy to distribute them, it might cost you for those color brochures to last long. Being easily distributed means that most of your brochures will be exposed to a lot of harsh environments. If you want them to survive to deliver your message, you will need to spend money on high quality materials to make them tough.
Source: ArticlesFactory.com
ABOUT THE AUTHOR
• The bad: It requires creative thought and cunning to make it effective - Of course, it will require you to be creative and resourceful to make the brochure as effective as it is. You need to compose marketing messages that relate to your readers, while your distribution strategies must be good and aimed at the right target markets for your brochures. You have to think this all through.
• The good: Brochures look good and makes your business look good - Brochures also have the advantage of letting you form a business image or reputation. By utilizing a very convincing design that projects your business or corporate philosophy, you can convey to readers that you are striving for excellence, good service and professional work. They can basically make you and your business look good for the market.
• The bad: You will need an expert designer to make it look good - However, to make you look good, your brochure design should be well made. You might probably need an expert designer or layout artist so that you can have a very good-looking marketing tool that does display your philosophy. It is all about the design, so you have to get it right.
• The good: Brochures can be given away anywhere to many people. Many people like how these materials can be easily given away to a mass audience. It can be mailed, distributed by hand, left at public locations and included with other products and things. There is absolutely no expertise required to give them away, making is a very simple medium to work with.
• The bad: You will need to spend some money for them to last - While it is easy to distribute them, it might cost you for those color brochures to last long. Being easily distributed means that most of your brochures will be exposed to a lot of harsh environments. If you want them to survive to deliver your message, you will need to spend money on high quality materials to make them tough.
Source: ArticlesFactory.com
ABOUT THE AUTHOR
Katie Marcus writes about the printing brochures or brochure printing technologies used by businesses for their marketing and advertising campaigns.
Monday, September 28, 2009
Power Marketing Through Folded Postcards
Some printing services today offer printing of so-called folded postcards. This kind of postcard is a more powerful kind of postcard for business marketing because of its improved abilities as a marketing postcard. Just read on below to know about these improved abilities.
• Giving better and more detailed messages – The major advantage is their extra space. With double the usual postcards space, it is possible to give better and more detailed messages to your readers. You can detail the best features of your product or services, or you can tell the whole story about your company.
You can list down all your products for sale and turn it into a small catalog. In fact, you can do anything you can think of that is good for marketing. There are lots of possibilities that you can do with all that extra space, and you can make it as extensive as you possibly can to achieve your goals.
• Showing more impressive images – Having more space provided for your advertising material means that there is space for more images that are quite impressive. While the cover of the postcard is the main attraction, you can also add in some other minor images that can be equally impressive. This gives you more opportunities to connect with your readers through your images, giving you the best advantage that you can have in postcard marketing.
• Better quality postcards – You can also consider them as stronger advertising tools. With the added extra layer of material folded unto itself, most folded postcards are more durable than regular ones. They can withstand physical damage better, while most of them have special water resistant coatings that should help them endure weather effects. They can reach your market with possibly no lasting damage at all, and help your message be seen much longer too.
• Cheap and easy production schedules – Of course, with modern printing technologies, folded postcards can be cheaply and easily produced. Simple desktop publishing software can take care of the design, while online printing services can take care of the printing. There is absolutely no hassle of producing them.
• Cheap and easy distribution techniques – Finally, distributing these advertising tools is a pretty easy task to do. Besides the obvious use of the postal service for distribution, many courier companies attached to printing services can immediately distribute your folded postcards after printing. As long as you provide the needed addresses, you can print and distribute your marketing postcards in one-step. It is indeed powerful technique in your advertising campaign.
Therefore, as you can see, with the improved abilities of a folded postcard
Source: Articlesfactory.com
About the author
Katie Marcus writes about the folded postcards and post card printing technologies.
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