86% of Companies Planning to Spend more money on Social Media Next Year

According to a survey report published by Econsultancy and bigmouthmedia majority of companies(86%) surveyed planning to spend more money on social media in 2010, and 13% of the companies surveyed are planning to retain the same budget.

Here goes the highlights

Source: http://econsultancy.com/reports/social-media-and-online-pr-report

• Almost two-thirds (64%) of companies say they have experimented with social media but have not done much.

• Micro-blogging (i.e. Twitter) is now the most widely adopted social media tactic, used by 78% of company respondents.

• Just under half of companies (46%) are not yet using reputation or buzz monitoring tools to understand what is being said about their brand.

• Nearly a third of respondents (31%) are not spending any of their budget on social media.

• There is a mixed view of the benefits of Twitter, with almost a third of respondents (31%) saying that here are tremendous opportunities available.

• The biggest barrier to better social media engagement for companies surveyed is the lack of resources (54%).

Create Mini-Case Studies of your Customers

Source: eGrabber Newsletters

Every sales person should keep testimonials on hand that address each key selling point - customer support, great value, ROI, ease of use, etc. If not, then you have to start asking for testimonials. While you are at it, you can use customer feedback to create mini-case studies. It is just one paragraph that briefly tells how a customer used your product to solve a problem.

Powerful case studies should mention a return on investment, savings in time or increase in revenue. They serve as key pieces of information that make your prospects comfortable in making a decision.

A simple format that you can use for your mini-case study is Problem >> Solution >> Result/Benefits.

2 Interactive Elements to Use in your Email Marketing

Source: eGrabber Newsletters

Prospects in today's web 2.0 savvy world, expect marketers (businesses) to provide more transparency and interactivity in their messages. So, it is important that you enhance your email marketing program with components that encourage the recipient (prospect) to interact. Here are 2 elements that are easy to implement:

1. Videos: Create videos that make a compelling case to a prospect on why they should buy your product. Include feedback from existing customers in similar target profile.
2. Polls: Polls that are short and to the point elicit the most response. Keep your poll to two or three questions, and show the results.

Whatever elements you decide to use, make sure it is insightful and offers the recipient the chance to voice back her views.

Crown Peak Launches New Online Marketing Tools

Cown Peak's new online marketing tool lets you create and manage the content and your campaigns through a easy-to-use interface.

Detailed listing of the tool's features - Source: www.crownpeak.com

Manage Testing

1. A/B, or A/B/C or A/B/C/D (you get the idea) all the way through Multivariate testing built right into the product. Test content wherever it lives: your Web site, landing pages, microsites, email, display advertising or social networks.

2. Get split test measurements in real time and know exactly which version of your content or which campaign is actually driving results.

3. Promote or demote content, pages or versions based on defined success metrics like page views, conversions or clicks.

4. Simple, easy-to-understand reporting gives you exactly the info you need to quickly make creative and content publishing decisions.

5. Syndicate and distribute “champion” content to provide ongoing SEO benefits.

Ad Testing

1. Track and manage content in flash or static banner ads or in social media as well as the impact of change on the click-through or conversion rate.

2. Optimize advertising content in the same, easy-to-use interface that you utilize for all your Web content management.

3. Combine ad testing with landing page testing to know exactly where and how to optimize conversion rates and content.

Segment and Target Content

1. Easily create “playlists” of criteria to create your audience segments.

2. Target all kinds of content – from single snippets on a page to the entire page to groups of visitors based on audience criteria you define.

3. Target content to audience segments based on implicit and behavioral criteria such as referring URL, geography, time of day, ad campaign etc.

4. Easily re-use targeting groups for any new snippet of content you create.
   

Automate Content and Campaign Management

1. Schedule both tests and targeted content to go live and retire on specific dates

2. Automatically direct your visitors based on rules you establish such as time of day, referring media (e.g. ad vs. email or organic vs. paid search).

3. Use workflow to trigger email notifications of campaign milestones such as number of conversions, or temporary promotions.

4. Automate approval processes of content before it goes live.
   

Run The Whole Site Or Just Part Of It

1. Unlike other systems there’s no software to install or manage on your servers, it’s completely on demand.

2. Use the CrownPeak Online Marketing Suite to control your entire site, or just plug in a few snippets of code for your "persuasive content" and use CrownPeak as a marketing layer on your existing infrastructure.

How to build fresh lead lists in minutes with ListGrabber

One of the greatest assets of any business is its leadlist. There are a number of different ways a company can use to build its lead list, but one of the most effective methods is using the software ListGrabber.

ListGrabber is a list building software that captures mailing addresses and email addresses from Online Directories(yellow pages, white pages, super pages and more), chamber of commerce listings, membership websites and more.

ListGrabber is the key to build your indispensable quality lead list.

For a free trial, Click here

Watch this video on "How to build fresh lead lists in minutes with ListGrabber"

Higher discount on ListGrabber

To buy ListGrabber, visit http://store.egrabber.com/

Use Promo Code "TG30LG" to get 30% discount on ListGrabber.

ListGrabber is the fastest selling list building software. It can extract leads contact information (email, phone, address, name, etc) from any Internet Source and automatically transfer them into your database application. (Excel, Outlook, ACT!, etc).

ListGrabber allows you to:

• Capture Contact information from online directories(Yellow Pages, Super Pages, White Pages, etc)
• Extract leads with a Click
• Fuel your Business Pipeline with Leads
• Extract email addresses from any Online source
• Transfer Captured Contacts to your Database (Excel, ACT!, Outlook, GoldMine, etc)

To download the free trial version , click download list builder software

Use eGrabber LeadResearcher to find missing e-mail ids

For a free trial, Download eGrabber LeadResearcher