November 2009 - Top 10 Viral Videos Publisher: MarketingCharts

Source: http://www.marketingcharts.com

1. Cullman Liquidation - Mobile Homes, agency: Rhett & Link
2. ‘Improv Everywhere’ & Trident - Grocery Store Musical, agency: Improv Everywhere
3. Guinness - Bring it to Life, agency: AMV BBDO, London
4. Verizon - Misfit Toys, agency: McCann-Erickson, New York
5. Nokia N900 - The Journey Starts Here, agency: The Mill
6. Vodafone - Vodafone Symphonia, agency: Colenso BBDO, Auckland
7. Heineken - Know The Signs, agency: Ruby
8. Toshiba - Space Chair Project, agency: Grey London
9. Telekom Malaysia - Through My Window, agency: DraftFCB Malaysia, Universal McCann
10. Samsung - Hardest Hockey Shot, agency: Cheil Worldwide

Save time and Increase ROI with ListGrabber

Leads are vital to any business. It's sometimes hard to acquire targeted leads from third party vendors. If you are a marketing professional involved in lead generation, you could be overlooking some very valuable yet time-consuming tasks such as searching for targeted leads in business directories, membership directories, copy paste the generated fresh leads into your database.

Without an automation tool you could be losing leads wasting time on manually copy paste these leads into your database.

Choosing a lead generation software that has the ability to automate the lead extraction process by automatically transferring the extracted leads into your database can save your time, generate targeted leads, close more sales and increase your ROI.

eGrabber provides ListGrabber the most efficient automation software that can automate lead generation more efficient and effective.

ListGrabber extracts business contact information such as business name, address, phone number, web address, email address from online directories(yellow pages, white pages, super pages) searches, membership websites etc. into your database(Excel Spreadsheet, ACT!, Outlook).

For a free trial, Click download listgrabber

For more info, Click listgrabber

Why should you use videos to sell your products/services?

A recent study by comScore revealed that in October 2009, more than 167 million viewers in the U.S. watched an average of 167 videos each, while YouTube (YouTube) reached 1 billion views per day – or 41 million views per hour – in the same month.

Create videos on products/services and add these videos on your website. Add a share button so that your website visitors can share the video on other social networking sites and other video distribution sites.

You can make use of the below list of websites to distribute your videos online..

• YouTube
• DailyMotion
• Yahoo
• MySpace
• Metacafe
• Revver
• Blip.tv
• Veoh
• Viddler
• VimeoPlus
• Sevenload
• VideoJug
• Zoopy
• MSN Video
• Break
• eBaums World
• Scilpo
• Howcast
• 5min
• Graspr
• i2TV
• GrindTV

Software that helps you generate leads

ListGrabber is a tool that captures business contact information such as business name, address, phone number, web address, email address from online directories(yellow pages, white pages, super pages)searches into your database(Excel Spreadsheet, ACT!, Outlook). By using ListGrabber you can capture sales leads and business contacts into your database.

Features:

One Click Capture - Capture Multiple Contact listings with a click in a few minutes

Direct transfer - Directly transfers data to Excel Spreadsheet and Contact Managers like ACT!, Outlook and more.

Detects Duplicate Contacts - Checks and eliminate duplicate contacts

Extract Emails- Ability to extract email addresses from anywhere

For a free trial, Click download listgrabber

For more info, Click listgrabber

ListGrabber supports USA, Canada, UK, Australian and NewZealand websites. For more info on the websites supported visit the link - http://tinyurl.com/onlinedirectories

86% of Companies Planning to Spend more money on Social Media Next Year

According to a survey report published by Econsultancy and bigmouthmedia majority of companies(86%) surveyed planning to spend more money on social media in 2010, and 13% of the companies surveyed are planning to retain the same budget.

Here goes the highlights

Source: http://econsultancy.com/reports/social-media-and-online-pr-report

• Almost two-thirds (64%) of companies say they have experimented with social media but have not done much.

• Micro-blogging (i.e. Twitter) is now the most widely adopted social media tactic, used by 78% of company respondents.

• Just under half of companies (46%) are not yet using reputation or buzz monitoring tools to understand what is being said about their brand.

• Nearly a third of respondents (31%) are not spending any of their budget on social media.

• There is a mixed view of the benefits of Twitter, with almost a third of respondents (31%) saying that here are tremendous opportunities available.

• The biggest barrier to better social media engagement for companies surveyed is the lack of resources (54%).

Create Mini-Case Studies of your Customers

Source: eGrabber Newsletters

Every sales person should keep testimonials on hand that address each key selling point - customer support, great value, ROI, ease of use, etc. If not, then you have to start asking for testimonials. While you are at it, you can use customer feedback to create mini-case studies. It is just one paragraph that briefly tells how a customer used your product to solve a problem.

Powerful case studies should mention a return on investment, savings in time or increase in revenue. They serve as key pieces of information that make your prospects comfortable in making a decision.

A simple format that you can use for your mini-case study is Problem >> Solution >> Result/Benefits.

2 Interactive Elements to Use in your Email Marketing

Source: eGrabber Newsletters

Prospects in today's web 2.0 savvy world, expect marketers (businesses) to provide more transparency and interactivity in their messages. So, it is important that you enhance your email marketing program with components that encourage the recipient (prospect) to interact. Here are 2 elements that are easy to implement:

1. Videos: Create videos that make a compelling case to a prospect on why they should buy your product. Include feedback from existing customers in similar target profile.
2. Polls: Polls that are short and to the point elicit the most response. Keep your poll to two or three questions, and show the results.

Whatever elements you decide to use, make sure it is insightful and offers the recipient the chance to voice back her views.