Use Specific Customer Testimonials

Source: eGrabber Newsletter

A generic testimonial like "Your product was great" will never be as impressive as "Your email marketing templates helped me increase my email ad response rates by 40% and thereby, the sales of my company by 20% in 1 week."

Generic testimonials do not grab attention, appear insincere and might actually have a negative impact, whereas the opposite can serve as powerful persuaders and help you gain credibility.

Remember, the next time you ask your customers for a quote, request them for something that is NOT vague or cliché. Also, ask for permission to display their name, title and company along with the quote.

CRM Gets Sociable - Brandweek.com

clipped from www.brandweek.com Social networks are key venues for companies to manage relationships with their customers. Twitter has emerged as a primary destination for customer comments and complaints. Consumers have quickly realized that Twitter has the potential to give them a larger voice than a blog or company-feedback Web page can. Between June 2008 and June 2009, the number of people who used Twitter grew 1,928 percent to nearly 21 million unique visitors, according to Nielsen. Not surprisingly, Twitter had the top growth rate among social sites in its peer group, followed by Facebook, up 198 percent to 87 million-plus, and Tagged, up 166 percent to more than 7.6 million. LinkedIn grew 19 percent, while MySpace and Blogger each rose 6 percent. Among the top 10 sites, three showed declines: Yahoo Groups fell 15 percent, TypePad declined 10 percent, and WordPress dipped 2 percent.

Capture Email Contacts using AddressGrabber

Copy pasting every contact details to address book could be time-consuming. If you are looking to automate copy-pasting then use AddressGrabber to save your time.

AddressGrabber for Outlook is an Outlook add-in that helps you capture contacts in your emails.


AddressGrabber captures contact details from incoming emails, instantly transfers them into your address book with a mouse click!

The contact details such as First Name, Last Name, Phone, Email, Address, etc is automatically added to your outlook address book.

AddressGrabber also checks for duplicate contacts before creating a contact in the addressbook.

Price: $69.95/user

For a free trial, Click capture email contacts

To purchase the product online, Click Buy AddressGrabber

Facebook serves 8.2% of all online ads

clipped from www.marketingpilgrim.com Facebook has a lot going for it lately. They’ve got more than 250M users worldwide, they’re the most popular social network in almost every country in the world, they’re hiring in a down economy, and according to a new comScore report, 8.2% of all Internet ads are served on their site. But, then, maybe this all makes sense. Since Facebook is so popular, it’s not entirely surprising that they serve one out of every twelve online ads. Even better? At least some proportion of their on-site CPC ads lead to another page on the site—so they’re getting money and traffic. This isn’t a recent development, of course—we’ve all seen ads to “Become a Fan” of something on Facebook. But as smart as it sounds to make your advertisers pay for generating traffic to your site, the underlying logic is pretty much a stroke of genius:

eGrabber Announces Compatibility With New ACT! by Sage 2010

eGrabber’s complete suite of sales lead and resume capture solutions now support ACT! by Sage 2010, the latest version of Sage's Contact and Customer Management Product.

San Jose, CA, September 01, 2009 - eGrabber Inc. today announced new versions of lead generation and candidate sourcing solutions that are compatible with the new ACT! By Sage 2010 CRM. The products that are now compatible with ACT! by Sage 2010 are AddressGrabber Suite for ACT!, AddressGrabber, ListGrabber, ResumeGrabber, eMail-Lead Grabber and DupChecker for ACT!.

eGrabber solutions enable sales and recruiting professionals to quickly capture and process Internet sales leads and resumes into ACT! by Sage 2010, enabling them to save time and improve productivity.

"We are well known in ACT! by Sage circles as a company dedicated to developing top quality products with the objective of improving ACT! by Sage user productivity," said Chandra Bodapati, President and CEO of eGrabber Inc. "Our continued partnership and support for ACT! by Sage, spanning nearly a decade, is testimonial to eGrabber's commitment to better the professional lives of ACT! by Sage users. I am excited about the new features in ACT! by Sage 2010 and happy to have our products support the new version."

eGrabber's products incorporate patented data-capture technology that eliminates manual data entry byautomatically recognizing and reading the contact information on web pages, online directories, in e-mail signatures, documents, spreadsheets, etc. Essential contact information is accurately extracted and populated within ACT! by Sage for immediate follow-up and tracking.

More information on eGrabber is available at http://www.egrabber.com. In addition, existing customers will be able to benefit from discounted upgrade prices by calling 408-516 4579.

About ACT! by Sage

ACT! by Sage is the #1 selling Contact and Customer Manager worldwide with over 2.8 million users. ACT! users can organize all the details of their customer relationships in one place to improve marketing effectiveness, attract new customers, and create more value from existing relationships. Complete sales pipeline visibility helps ACT! users identify and take action on the most qualified sales opportunities. ACT! is easy to use and integrates with existing business solutions including Microsoft Outlook®, Word, Excel® and Lotus Notes®. For more information call 866-903-0006 or visit www.act.com, www.act.com/facebook, www.act.com/twitter or http://community.act.com.

About eGrabber, Inc.

eGrabber is the leading provider of automated Internet Lead Generation solutions. Founded in 1996, eGrabber pioneered, invented and patented revolutionary Internet research business processes and data capture algorithms. Over 100,000 sales, marketing and recruiting professionals use eGrabber tools to accelerate list-building, candidate-sourcing and Internet lead-research. Our brands include AddressGrabber, ListGrabber, ResumeGrabber, ResumeFinder, LeadFinder, LeadResearcher, SearchBot, ResumeBot and eMail-Lead Grabber.

For more information, please visit www.egrabber.com or call (408) 705-1106.

ACT! is a registered trademark or trademark of Sage Software, Inc.

When Marketing Online, Social Media is Only One Piece of the Puzzle

With social media fever at an all-time high, it’s easy for people to lose sight of the fact that these tools are only one piece of an overall online marketing strategy.

While Facebooking, Tweeting and the like are fabulous methods, they’re not the only game in town. For best results, you want to have a mix of marketing tools in play all at once.

To read the complete story, Click communicativevalue.com

Train yourself to Get Better at Sales Writing

Source: eGrabber Newsletter

Getting prospects on the phone is becoming tougher and tougher these days. Many want you to send them an email or a proposal outlining the pros of your offering. With fewer sales opportunities available, and competition being fierce, your written sales communication might very well be the key to your success.

In addition to having a good understanding of your customer, you should be good at choosing the right combination of words to craft a winning sales email / letter. You can find several resources on the Internet that give you tips on how to draft a professional sales letter. One oft-repeated or key tip is to ensure every word that you write is absolutely significant in persuading the prospect to buy your product / service. Redundant or wasted words can mean wasted opportunities.