Monday, November 17, 2008

e(Internet) Marketing - Definition & Strategies

Wikipedia definition: Internet marketing, also referred to as web marketing, online marketing, or eMarketing, is the marketing of products or services over the Internet.

Internet marketing helps you to reach your target market quickly and it save cost and increases productivity. Internet marketing generates traffic to the website and increases your visibility which is important for any business to improve the sales.

Internet marketing strategy involves

  • Creating a web site to market your product/service
  • Optimizing the website to get ranked in major search engines
  • Publishing articles about your product/service
  • Publishing online press releases
  • Blogging about your product/service
  • Starting affiliate, reseller and associate programs

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