Source: eGrabber Newsletters
Re-mailing involves identifying recipients who did not open your email ad the first time, altering factors that influence open rate, and sending the email again.
Here are 2 tips to improve the open rates during the re-send:
1. Change the subject line: Try something different. Craft a subject line that offers more value. Read articles on what makes a subject line enticing to readers and incorporate them.
2. Change the campaign time: Re-sends give you an opportunity to experiment with different times and days. If your business is B2C, you might find the response rates better during weekends.
Remember, re-mailing when done properly can boost your ROI considerably.
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