New Metrics to Help you Personalize your Messages

Source: eGrabber Newsletters

A recent survey showed that non-personalized promotions received a 0.5% click through rate vs 7% on personalized campaigns. Here are some of the metrics that marketers now collect and use to personalize their messages:

- Purchase history
- Abandoned shopping carts
- Web site behavior
- Product profiling
- Demography, etc.


Ask yourself: Do I use any of the above to personalize my communications with prospects and customers?

When you refer to a recipient's purchase history or preferences in your email message, it increases your message's value. It also provides opportunities to up-sell or cross-sell other complementary products.