Source: eGrabber Newsletters
Here are some of the tactics that have proven to have a great impact on email performance. It is important that you put to test some of these with your in-house list.
1. Test 2-3 different subject lines
2. Personalize email to appear to be from sales rep
3. Personalize email by user profile
4. Test different landing page content and layout
5. Offers/ discount
6. Timing of the email send
The first 3 tactics are extremely effective for boosting your ad open and click rates.
Wednesday, April 21, 2010
Thursday, April 8, 2010
Govirals - Top 10 Videos March 2010
Top 10 Videos March 2010 - Source: goviral
BMW S1000 RR – Dinner Table
Pedigree – Dogs
Pepsi Max – ‘Oh Africa’
Nike – The Human Chain
Adidas Originals – Street Corner
Tropicana – Arctic Sun
Sprite – Spark
Sony PlayStation – Move
Specsavers – 'The Specs Effect'
Natural Gas – Soft Heat
BMW S1000 RR – Dinner Table
Pedigree – Dogs
Pepsi Max – ‘Oh Africa’
Nike – The Human Chain
Adidas Originals – Street Corner
Tropicana – Arctic Sun
Sprite – Spark
Sony PlayStation – Move
Specsavers – 'The Specs Effect'
Natural Gas – Soft Heat
Wednesday, April 7, 2010
Research Tips for Cold Calling Success
Source: eGrabber Newsletters
Do you schedule a certain day and time each week for cold calling? or Do you make cold calls only when you feel like it? Research* shows that timing plays a very important role when it comes to cold calling success.
Here a couple of facts from the research to help you improve your cold calling success:
So, if you are looking to add new leads to your pipeline be sure to make calls early in the day and before you leave for the day. Use the hours in between for follow-up calls.
*Excerpts from a research report by Dr. James Oldroyd from the Kellogg School of Management
Do you schedule a certain day and time each week for cold calling? or Do you make cold calls only when you feel like it? Research* shows that timing plays a very important role when it comes to cold calling success.
Here a couple of facts from the research to help you improve your cold calling success:
- Thursday is the best day to contact a prospect and Friday is the worst.
- The best time of the day to cold call is 8-9am followed by 4-5pm. The worst time to call is right after lunch
So, if you are looking to add new leads to your pipeline be sure to make calls early in the day and before you leave for the day. Use the hours in between for follow-up calls.
*Excerpts from a research report by Dr. James Oldroyd from the Kellogg School of Management
Tuesday, April 6, 2010
Internet has surpassed TV as the “most essential” medium
Source: marketingcharts.com
The latest Infinite Dial study by Arbitron and Edison Resaerch shows that Internet has surpassed TV as the "most essential" medium for the first time.
When the respondents were asked which they would choose if they must never watch television or never access Internet, 49% of respondents chose to eliminate television. This is higher when compared to the survey conducted in 2001 that showed only 26% of the respondents chose to eliminate television.
The latest Infinite Dial study by Arbitron and Edison Resaerch shows that Internet has surpassed TV as the "most essential" medium for the first time.
When the respondents were asked which they would choose if they must never watch television or never access Internet, 49% of respondents chose to eliminate television. This is higher when compared to the survey conducted in 2001 that showed only 26% of the respondents chose to eliminate television.
Sunday, April 4, 2010
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