Find Missing Email Addresses of Contacts in your Database

Source: eGrabber Newsletter

The new LeadResearcher from eGrabber is an automated Internet research tool that allows you to instantly find the missing email addresses in your database.

LeadResearcher helps you save hours of Internet research. All you have to do is:

1. Input the Contact's Name and Company-name
2. Click on "Find Email"

LeadResearcher intelligently scours Search Engines, Company Websites, Networking sites, etc. and finds a valid business email address.

Our sales specialists can quickly show how you can use LeadResearcher to find missing email addresses in your database. You can either Schedule a Demo with them or Download a 10-day trial version of LeadResearcher to try it yourself.

Give Serious Thought to Drip Marketing Campaigns

Source: eGrabber Newsletter

Drip marketing can be particularly useful in a damp market that is characterized by slow purchases. It involves sending messages on a regular basis through email / post (usually weekly) to your prospects. By doing this, you are on top of their minds when they are ready to purchase. This method can be extremely effective if your

- products involve a longer buying cycle
- prospect has put off purchasing for a month or more
- prospect will research for a few more weeks before deciding to buy

Prospects are most likely to do business with you if you regularly send them helpful information. More importantly, to deliver successful drip marketing campaigns, work in conjunction with your sales team to provide information that is relevant to your prospects.

Small Ads More Effective than ‘Framing’ Ads

clipped from www.marketingcharts.com Smaller online ads may be more effective than their larger counterparts, a new study by Dynamic Logic found.The study shows that ad shape and placement may be more important than size. Half banners, at 234 x 60, and 180 x 150 rectangles were shown to be more effective than ads that frame the page, like high-profile leaderboards and skyscrapers. It is possible that users no longer see such framing ads because they have developed “banner blindness.” In addition, smaller ads may be more effective because they tend to be better incorporated into the content of Web pages. However, that does not mean that larger ads don’t work, Dynamic Logic’s svp of custom solutions Ken Mallon says. He points out that the research was based on 2,390 online display campaigns that took place over the past three years - before the Online Publisher’s Association standardized three new oversized ad formats in March. Mallon says he believes the new OPA formats are likely to do “very well,” writes ClickZ.

Tuesday Tops for Facebook Brand-Page Clicks

clipped from www.marketingcharts.com Content posted on Facebook-based brand pages has an average click-through rate (CTR) of 9.89% on Tuesday, the highest for any day of the week, according to data from social media services vendor Vitrue. Tuesday is followed closely by Wednesday, which has a CTR rate of 9.87%. Not surprisingly, Friday and Saturday have the lowest click-through rates, with 2.67% and 2.70% respectively. Brand pages, which are similar to human profiles but are organized around companies, typically aggregate news about the brand in question. Users can become “fans” of brands for which they feel an affinity, and receive updates from them on their news feeds. CTRs Higher than Display Taking all days of the week into account, click-throughs for Facebook brand pages average about 6.76%. This average is lower than Sunday, Monday, Tuesday and Wednesday, but still much higher than average CTRs for display advertising across social networks in general, including Facebook itself, according to Vitrue.

Negotiation techniques for a Downturn

Source: eGrabber Newsletters

Among the skills most sought after in a seller is the ability to negotiate. Here are 3 things you should know as you prepare to negotiate:

• Know what you want exactly
• Decide on the lowest price you are willing to accept from the prospect
• Know when to walk away
  

It is also prudent to determine the above 3 things for the other side (prospect) too. Given the nature of the economy, many sales people make the mistake of rushing in with offers and discounts without determining what the prospect is willing to pay. They then negotiate on the discounted price. You must resist the urge to do so.

Remember, your negotiation should always focus on solving the problem and closing the gap between what both parties (you and your prospect) want.

Formulate Unique Discount Offers for your Customers

Source: eGrabber Newsletters

Recently, visitors to a small business website were offered a "6-year price rollback". The store on the company's website displayed rates that were in effect in the year 2003, for its products. Is your business offering unique discounts for the customers?

Today, consumers are receiving scores of messages with special offers, discounts, coupons, etc. Retailers are going all out to draw in budget-conscious consumers in these economically challenging times. How do you make your offer stand out from the rest? What do you do to grab a prospect's attention? See what other business owners and retailers are doing different to attract consumers and adapt these techniques to suit your business. If done properly, your offer can pull in lots of inquiries.

Use Specific Customer Testimonials

Source: eGrabber Newsletter

A generic testimonial like "Your product was great" will never be as impressive as "Your email marketing templates helped me increase my email ad response rates by 40% and thereby, the sales of my company by 20% in 1 week."

Generic testimonials do not grab attention, appear insincere and might actually have a negative impact, whereas the opposite can serve as powerful persuaders and help you gain credibility.

Remember, the next time you ask your customers for a quote, request them for something that is NOT vague or cliché. Also, ask for permission to display their name, title and company along with the quote.