Tuesday, December 22, 2009

Get your Prospects to Commit to Every Step in the Sales Process

Source: eGrabber Newsletter

The challenge that every sales person faces is: How do I get my prospects to commit at every step of the sales process? The key is to ask specific questions and get them to commit in their own words. Examples of such questions would be:

- Does it look like this might be the solution your company is looking for?
- What can you see that might get in the way of us moving forward with this?
- Who do I need to speak with in the other team/ department/ group?
- How much closer to a decision are we?
- How many other proposals are you looking at?

Monday, December 21, 2009

2 Key Things to Consider in Post Recession Sales and Marketing

If the forecasts are any indicator, the growth in our economy (post recession) is going to be a slow one and it will be some time before things return to normal. This is the time that is really going to matter for businesses.

Here are 2 key things to consider as you plan your sales and marketing, post recession:
1. Relevance: Are your products, the messaging and the needs you solve still relevant to the current market?
2. Competition: Understand how the recession has changed your competitive landscape - products, pricing, brand positioning, business model, etc.

Using the above can help you to effectively plan your sales and marketing.

Friday, December 18, 2009

ListGrabber keeps Prospect List Building Simple

Source: ListGrabber case study

ListGrabber keeps Lead Capture and Prospect List Building process simple for agents at Zalowitz Commercial Realty LLC

Problems faced by Zalowitz Commercial Realty LLC

The Company used, ACT! by Sage as their primary contact manager application to maintain all their business contacts and leads. The growth of their company was directly proportional to the size of their database (prospects and business contacts). However the problem was how to build lists of prospects and business contacts in a quick manner? The answer was – the Internet. Internet was a goldmine of sales leads and business contacts.

Initially, they started building, their database by manually “copy-pasting” the contacts/leads from the Internet (sources such as White Pages, Yellow pages, Super Pages, Membership lists, Jigsaw, Chambers of commerce listings, etc.) into their ACT! by hand. Manual data entry by typing and copying every contact/lead individually from the Internet and documents was to become a huge commitment of effort and time.

Solution

Zalowitz Commercial Realty LLC found ListGrabber that could solve their problem of lead/contact capturing and building prospect lists from the Internet. The best thing Sam liked about ListGrabber was that it could also automate the data entry of leads/contacts directly into his ACT! Contact manager.

“One Click! – That's all that is required. ListGrabber extracted contacts - name, phone, fax, address, email, website, etc from online directories, trade show lists, websites and other lists available on the Internet in seconds and entered the contacts accurately into my ACT! contact manager” says Samuel J. Zalowitz, Founder - Zalowitz Commercial Realty LLC.

Benefits for Zalowitz Commercial Realty LLC

ListGrabber enabled Zalowitz Commercial Realty to increase the size of their database by extracting prospect lists from Internet sources such as CCIM’s “Site to Do Business”, the Yellow Pages, White Pages, Super Pages, Membership lists, etc.

Best of all, Zalowitz Commercial Realty can now take the focus off cumbersome data entry of leads and contact lists into ACT! or Outlook.

"The ultimate goal is Marketing & Selling and ListGrabber is really an ideal solution for both” says Samuel J. Zalowitz, CCIM

Download free trial version, Click download listgrabber

For more info, Click listgrabber

Thursday, December 17, 2009

AutoMail, an add-on for ListGrabber.

Sales and marketing professionals can now use AutoMail to send personalized emails to any marketing list (excel sheet, .csv, or lists captured using ListGrabber).

AutoMail also comes with pre-designed HTML ad layouts that can be edited to suit the audience, allowing users to create highly personalized HTML messages and newsletters in just a few minutes. The easy-to-use features in this new software will allow users to effectively manage and automate their email marketing campaigns.

With AutoMail, ListGrabber users will able quicken the time it takes to connect with prospects and thereby increase their sales conversion numbers. AutoMail for ListGrabber can add high value and a sense of professionalism to the marketing efforts businesses put in to achieve revenue targets.

For more info , Click AutoMail

For a free trial, Click download AutoMail

To try ListGrabber, Click download ListGrabber

Wednesday, December 16, 2009

Home Video Studio's cut it's lead generation time by 1/10th using ListGrabber

Source: ListGrabber Case Studies

ListGrabber cuts Home Video Studio's lead generation time by 1/10th, allowing them to build mailing lists faster, reach more prospects and thereby increase revenue by 120%.

Problems faced by Home Video Studio

Home Video Studio uses MS Excel as his database. They usually spend about 7 working days every month to prospect for new leads for their business. They manually harvests leads from Internet and transfers them into his Excel sheet. Home Video Studio badly wanted to expand it's lead database. However they did not have the time or the money to afford it.

ListGrabber Solution

Home Video Studio first heard about ListGrabber from another franchisee in their network.

They tried ListGrabber and soon found that it was the perfect solution for their problem of generating a large lead database, quickly and cost-effectively. Home Video Studio found ListGrabber valuable in extracting fresh leads from the Internet.

Benefits for Home Video Studio
  • Matthew the owner/operator of Home Video Studio now spends just 1/10th of the time he usually does in finding and copy-pasting contacts into his excel sheet.
  • He is able to use the time saved on other business-value-adding activities.
  • The new found ability (ListGrabber) to build mailing lists and lead lists quickly has given a tremendous impetus to his business.
  • Mathew was able his increase his revenue by 120%; a success that he acknowledges was mainly because of ListGrabber.
Try ListGrabber's free trial version

Learn more about ListGrabber

Friday, December 11, 2009

November 2009 - Top 10 Viral Videos Publisher: MarketingCharts

Source: http://www.marketingcharts.com
  1. Cullman Liquidation - Mobile Homes, agency: Rhett & Link
  2. ‘Improv Everywhere’ & Trident - Grocery Store Musical, agency: Improv Everywhere
  3. Guinness - Bring it to Life, agency: AMV BBDO, London
  4. Verizon - Misfit Toys, agency: McCann-Erickson, New York
  5. Nokia N900 - The Journey Starts Here, agency: The Mill
  6. Vodafone - Vodafone Symphonia, agency: Colenso BBDO, Auckland
  7. Heineken - Know The Signs, agency: Ruby
  8. Toshiba - Space Chair Project, agency: Grey London
  9. Telekom Malaysia - Through My Window, agency: DraftFCB Malaysia, Universal McCann
  10. Samsung - Hardest Hockey Shot, agency: Cheil Worldwide