Research Tips for Cold Calling Success

Source: eGrabber Newsletters

Do you schedule a certain day and time each week for cold calling? or Do you make cold calls only when you feel like it? Research* shows that timing plays a very important role when it comes to cold calling success.

Here a couple of facts from the research to help you improve your cold calling success:

• Thursday is the best day to contact a prospect and Friday is the worst.
• The best time of the day to cold call is 8-9am followed by 4-5pm. The worst time to call is right after lunch

So, if you are looking to add new leads to your pipeline be sure to make calls early in the day and before you leave for the day. Use the hours in between for follow-up calls.

*Excerpts from a research report by Dr. James Oldroyd from the Kellogg School of Management

Internet has surpassed TV as the “most essential” medium

Source: marketingcharts.com

The latest Infinite Dial study by Arbitron and Edison Resaerch shows that Internet has surpassed TV as the "most essential" medium for the first time.

When the respondents were asked which they would choose if they must never watch television or never access Internet, 49% of respondents chose to eliminate television. This is higher when compared to the survey conducted in 2001 that showed only 26% of the respondents chose to eliminate television.

AdFusion:Consumers More Likely to Act Upon Online Brand Messaging

Source: marketingcharts.com

Compete.com - Feb 2010 Search Market Share and Volume

Source: marketingcharts.com

RetailMeNot.com Feb 2010 Coupon Report - Adidas Tops the list

RetailMeNot.com - Feb 2010 Coupon Data Report

Social Network Usage Rises in Feb 2010

Source: marketingcharts.com

According to Nielson Company Survey,

• Usage of Social Network increased in Feb 2010 over Feb 2009
• Italians and Australians spend more time on Social Networks

4 Things you Should Know about your Prospect

Source: eGrabber Newsletters

How do you pack your sales pitch or presentation with stuff that is important to your prospective customer? This is important because the foremost thought running through your prospect's mind when you are talking is "What's in it for me?"

Here are 4 things you should know and address in your presentation:
1. What is the prospect responsible for at her organization?
2. How is her performance measured?
3. What is her status quo - existing issues, limitations, etc.?
4. What are her goals or business objectives for the quarter, year, etc.?

Remember, you can get any prospect to be interested in your product if you can show that it helps eliminate problems, solve issues and achieve her objectives.