Thursday, April 8, 2010

Govirals - Top 10 Videos March 2010

Top 10 Videos March 2010 - Source: goviral

BMW S1000 RR – Dinner Table
Pedigree – Dogs
Pepsi Max – ‘Oh Africa’
Nike – The Human Chain
Adidas Originals – Street Corner
Tropicana – Arctic Sun
Sprite – Spark
Sony PlayStation – Move
Specsavers – 'The Specs Effect'
Natural Gas – Soft Heat

Wednesday, April 7, 2010

Research Tips for Cold Calling Success

Source: eGrabber Newsletters

Do you schedule a certain day and time each week for cold calling? or Do you make cold calls only when you feel like it? Research* shows that timing plays a very important role when it comes to cold calling success.

Here a couple of facts from the research to help you improve your cold calling success:

  • Thursday is the best day to contact a prospect and Friday is the worst.
  • The best time of the day to cold call is 8-9am followed by 4-5pm. The worst time to call is right after lunch

So, if you are looking to add new leads to your pipeline be sure to make calls early in the day and before you leave for the day. Use the hours in between for follow-up calls.

*Excerpts from a research report by Dr. James Oldroyd from the Kellogg School of Management

Tuesday, April 6, 2010

Internet has surpassed TV as the “most essential” medium

Source: marketingcharts.com

The latest Infinite Dial study by Arbitron and Edison Resaerch shows that Internet has surpassed TV as the "most essential" medium for the first time.

When the respondents were asked which they would choose if they must never watch television or never access Internet, 49% of respondents chose to eliminate television. This is higher when compared to the survey conducted in 2001 that showed only 26% of the respondents chose to eliminate television.

Wednesday, March 24, 2010

Social Network Usage Rises in Feb 2010


Source: marketingcharts.com

According to Nielson Company Survey,

  • Usage of Social Network increased in Feb 2010 over Feb 2009
  • Italians and Australians spend more time on Social Networks