Move your Focus to Inbound Marketing

Source: eGrabber Newsletters

Today, a majority of customers are buying products and services through Inbound Marketing (SEO, blogs and social media). Surveys show that inbound marketing has a lower cost per lead; nearly 60% lower than other popular marketing methods.

What this means for you is to ensure that you are found in all these places - blogs, organic search engine results and social networking sites. It is time to move away from techniques that are becoming harder and harder for you to reach prospects (direct mails, email list rentals, online ads, etc.). So leverage the inbound marketing techniques to be in places where people are actually looking for and in mediums that they are using more and more.

Ask yourself: what am I doing online (particularly Inbound Marketing) to attract more and more visitors to my website? If you are doing nothing or doing less, then it is time to move your focus to inbound marketing techniques.

Ref: HubSpot's Inbound Internet Marketing Blog