Source: eGrabber Newsletters
An analytical approach to a problem involves trying out a mix of solutions, tracking the outcome of each solution implemented and ultimately finding the most effective remedy. Given that we live in a time of cutbacks, not many companies are taking the same analytical approach to their sales and marketing recessionary strategies.
Knee-jerk responses are likely to cause not only short-term damage, but also hurt your company in the long-term. The key here is to rigorously measure the performance of various strategies and tactics as a way of tracking what works and what does not. Offers, promotions, discounts, selling techniques, etc. should undergo a sustained performance measure. This can help you find effective solutions relatively quickly.
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