Thursday, June 4, 2009

Conduct Targeted Follow-up Campaigns for Customers

Source: eGrabber Newsletters

The key to winning a life-long customer is remembering who they are and translating that memory into a positive/ happy experience for them.

Here are 3 reasons why you should be able to conduct a targeted, improved follow-up campaign for your customers:

You know what your customers like, based on their past behavior and buying pattern. You also know their budget/ price range. And finally, you have their trust, because they had bought from you before.

Use this information to run a tailor-made marketing campaign. The important part is to make your customer feel special. This will help you increase the chances of repeat sales without having to spend much.

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