Lead Sales Discussions with Prospects

Source: eGrabber Newsletters

One of the keys to become a successful seller is being able to lead a business-focused sales discussion. This creates a favorable impression in the minds of your prospects. Right questions at the right time enable you to lead the sales discussions.

Plan your questions ahead of time. Many sales people tend to make the mistake of assuming that they will be able to frame questions based on their conversation with prospects. But, you will not be able to both listen and figure out what to ask at the same time. So, in order to increase the effectiveness of your conversation, it’s essential to write down at least 5 key questions prior to every meeting. What you need to focus on in your questions will depend on where your prospects are in their decision cycle.