Source: eGrabber Newsletters
Recession or not, a compelling value proposition will definitely help you sell better. So, how do you build a value proposition for the recession?
Remember, prospects today are more open to hearing from you, if you can show how they can increase revenue rather than cost-cutting advantages. If the value you provide increases their sales, in addition to slashing costs, then you have a winner on your hands.
Ask yourself: How can I provide my customers and prospects with more sales in a shorter time-period? Can I help their business fight through this recession and survive? Can my products / services help them get more customers; if yes, am I focusing on those aspects?
Answer each of the above questions by way of product features and capabilities. You can then craft your sales pitch based on this value proposition.
No comments:
Post a Comment