 clipped from searchengineland.com |
Thursday, April 9, 2009
Wednesday, April 8, 2009
ListGrabber - Sales Leads Capture Tool
With the global economic downturn and shrunken marketing budgets in the backdrop, sales professionals have to be more aggressive and wiser than before to make the most of the available resources. Yes, despite the recession growing deeper and deeper, opportunities still exist. So, it is very important for a sales professional to always look for fresh leads and hot prospects even during a recession.
Where do you look for fresh leads? The unanimous answer is the internet, which is the major source of fresh leads that are available for free. Online Directories (yellowpages.com, superpages.com, whitepages.com, etc.), association websites, membership directories, MLS Listings, etc. are the few sources that offer free leads.
Now the main challenge is, how to get those hundreds of contacts into the database and build a prospect list? Manually entering each and every contact information on a daily basis is a tiresome and time-consuming task. As time is a very crucial factor in lead generation, particularly during tough times as this, an automation tool like ListGrabber can give you that winning edge over your competitors.
ListGrabber is a powerful lead capture tool that enables you to capture the name, address, email ID, phone number and other contact details of your prospects (multiple contacts) from any internet source in a single click and automatically transfer the contacts to your database. ListGrabber increases your productivity and offers more time for you to sell.
Download the fully functional trial version of ListGrabber today and reach more prospects before your competitor does!
For a free trial, Click here
Where do you look for fresh leads? The unanimous answer is the internet, which is the major source of fresh leads that are available for free. Online Directories (yellowpages.com, superpages.com, whitepages.com, etc.), association websites, membership directories, MLS Listings, etc. are the few sources that offer free leads.
Now the main challenge is, how to get those hundreds of contacts into the database and build a prospect list? Manually entering each and every contact information on a daily basis is a tiresome and time-consuming task. As time is a very crucial factor in lead generation, particularly during tough times as this, an automation tool like ListGrabber can give you that winning edge over your competitors.
ListGrabber is a powerful lead capture tool that enables you to capture the name, address, email ID, phone number and other contact details of your prospects (multiple contacts) from any internet source in a single click and automatically transfer the contacts to your database. ListGrabber increases your productivity and offers more time for you to sell.
Download the fully functional trial version of ListGrabber
For a free trial, Click here
Monday, April 6, 2009
Yellow Pages Strategy - Daily Marketing Tips
Source: melissadata.com
Display ads in the Yellow Pages are different from those in most other publications since they are in customers' hands for a full year. For that reason, it's often prudent to start with relatively small display ad. If the ad proves cost effective, consider enlarging it next year. If it isn't, you can fine-tune the ad at a relatively modest cost. All successful display ads-and especially those in the phone book- should state clearly why the reader should do business with your company. List the main benefits of choosing your company, and always give them several ways to contact you...phone number, web site, e-mail, FAX.
Display ads in the Yellow Pages are different from those in most other publications since they are in customers' hands for a full year. For that reason, it's often prudent to start with relatively small display ad. If the ad proves cost effective, consider enlarging it next year. If it isn't, you can fine-tune the ad at a relatively modest cost. All successful display ads-and especially those in the phone book- should state clearly why the reader should do business with your company. List the main benefits of choosing your company, and always give them several ways to contact you...phone number, web site, e-mail, FAX.
Thursday, April 2, 2009
Automate Lead Processing & Spend More Time Selling
Sales representatives typically prospect for, and obtain leads from a wide variety of sources. Today, in many industry segments such as Insurance, Loans, Real Estate and Automobile sales, agents and representatives routinely rely heavily on leads obtained online. This has to do with the fact that more and more Americans are going online. Consider the following facts:
The Flood of Leads Causes New Problems
This increased investment in online marketing has created a glut of email leads. While leads are plentiful, businesses are now faced with two major problems in converting these leads to sales. These are:
eGrabber’s eMail-Lead Grabber (ELG) is designed to address the two specific problems detailed above. ELG helps :
eMail-Lead Grabber is a lead processing automation solution that extracts lead data from your email messages and transfers them into your database.
When your prospect submits a form on your website, places an order, be it an order form, support/sales inquiry form - eMail-Lead Grabber intelligently reads the emails received in your inbox and transfers the data into your database such as ACT!, GoldMine, MS Outlook, MS Excel, MS Access and more.
You can also process the email leads(HTML/TEXT) purchased from lead vendors and transfer them to ACT!. It also sends auto response follow-up whenever a prospect fills up an inquiry form on your website.
For more info, Click Here
To download the fully functional trial version of the software, Click Here
Call (Toll Free) 1-888-227-9175 or email sam@egrabber.com a free 10-minute demo and streamline your lead processing today!
- 68% of Americans or about 137 Million people use the Internet today
- As many as 97% of Internet users research products and services that they intend to buy online
The Flood of Leads Causes New Problems
This increased investment in online marketing has created a glut of email leads. While leads are plentiful, businesses are now faced with two major problems in converting these leads to sales. These are:
- Processing of leads
- Timely and effective follow up of leads
eGrabber’s eMail-Lead Grabber (ELG) is designed to address the two specific problems detailed above. ELG helps :
- Automate leads processing
- Enable and automate the sales leads follow up process
eMail-Lead Grabber is a lead processing automation solution that extracts lead data from your email messages and transfers them into your database.
When your prospect submits a form on your website, places an order, be it an order form, support/sales inquiry form - eMail-Lead Grabber intelligently reads the emails received in your inbox and transfers the data into your database such as ACT!, GoldMine, MS Outlook, MS Excel, MS Access and more.
You can also process the email leads(HTML/TEXT) purchased from lead vendors and transfer them to ACT!. It also sends auto response follow-up whenever a prospect fills up an inquiry form on your website.
For more info, Click Here
To download the fully functional trial version of the software, Click Here
Call (Toll Free) 1-888-227-9175 or email sam@egrabber.com a free 10-minute demo and streamline your lead processing today!
Wednesday, April 1, 2009
Why People Buy - Daily Marketing Tips
Source: melissadata.com
When you sell a product it's not only important to know who bought it, but also why they bought. What motivated them to buy your product, what motivated them to buy your product over your competitor's product, and what you can do to motivate them to into a repeat purchase in the future. Almost every significant purchase made involves either saving money or time. If you can include one, or better yet, both of these powerful motivators in your offer, you're success rate will likely increase. When people feel like they are saving money they are more inclined to make a purchase immediately rather than put it off and eventually forget about it. This is especially effective with limited time offers that initiate action within a certain time frame. Demonstrate that your product or service can save them time, make them more efficient, and allow them to get more business done during the day and you have a winner. Integrate these two buying motivators in the same offer and watch your direct marketing campaign soar.
When you sell a product it's not only important to know who bought it, but also why they bought. What motivated them to buy your product, what motivated them to buy your product over your competitor's product, and what you can do to motivate them to into a repeat purchase in the future. Almost every significant purchase made involves either saving money or time. If you can include one, or better yet, both of these powerful motivators in your offer, you're success rate will likely increase. When people feel like they are saving money they are more inclined to make a purchase immediately rather than put it off and eventually forget about it. This is especially effective with limited time offers that initiate action within a certain time frame. Demonstrate that your product or service can save them time, make them more efficient, and allow them to get more business done during the day and you have a winner. Integrate these two buying motivators in the same offer and watch your direct marketing campaign soar.
Tuesday, March 31, 2009
Generation Y Lists - by Russell Dunn
Source: Melissadata.com
The teen market is growing in a big way, and today's teens are ready to buy through the mail. When introducing a product to the teen market, direct mailers will encounter several problems when making their list selections. The first is the lack of quality direct mail responsive names. There are precious few response lists available for the teen market. As a result, teen marketers must rely more heavily on the use of compiled and enhanced lists. Once they have used every quality response name they can get their hands on, teen marketers should carefully select names from the recently burgeoning number of enhanced and compiled teen lists using tight demographic selects. Another dilemma often run into by teen marketers is to whether to mail to the parent's name or the child's name. Assuming that you are offering a quality product that is not offensive, it makes no difference who you mail to. Ultimately the parent's will view and approve the purchase prior to response, regardless of whose name is on the mail piece.
The teen market is growing in a big way, and today's teens are ready to buy through the mail. When introducing a product to the teen market, direct mailers will encounter several problems when making their list selections. The first is the lack of quality direct mail responsive names. There are precious few response lists available for the teen market. As a result, teen marketers must rely more heavily on the use of compiled and enhanced lists. Once they have used every quality response name they can get their hands on, teen marketers should carefully select names from the recently burgeoning number of enhanced and compiled teen lists using tight demographic selects. Another dilemma often run into by teen marketers is to whether to mail to the parent's name or the child's name. Assuming that you are offering a quality product that is not offensive, it makes no difference who you mail to. Ultimately the parent's will view and approve the purchase prior to response, regardless of whose name is on the mail piece.
Are you losing web generated leads?
According to InsideSales.com, web-generated leads lose their potential by 6X if you don't respond within the first hour. These are the leads that you receive as emails when a prospect submits an online form in your web site or, when a lead vendor forwards you details of a potential customer.
Automating your leads processing with eMail-Lead Grabber Excel is one sure-enough way to significantly improve your web lead response time.
eMail-Lead Grabber Excel is an email processing automation solution that extracts data from your email messages and transfers them to Excel Spreadsheet or csv format (data export).It also sends auto response follow-up whenever a prospect fills up an inquiry form on your website.
Responding immediately to web leads is very important for any business because you never know which lead would be your potential customer. Your prospects always expect a quick response and so, prompt follow-up of web generated leads becomes very vital.
To know more, Click here
To download the fully functional trial version, Click here
Automating your leads processing with eMail-Lead Grabber Excel is one sure-enough way to significantly improve your web lead response time.
eMail-Lead Grabber Excel is an email processing automation solution that extracts data from your email messages and transfers them to Excel Spreadsheet or csv format (data export).It also sends auto response follow-up whenever a prospect fills up an inquiry form on your website.
Responding immediately to web leads is very important for any business because you never know which lead would be your potential customer. Your prospects always expect a quick response and so, prompt follow-up of web generated leads becomes very vital.
To know more, Click here
To download the fully functional trial version, Click here
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