 clipped from www.marketingcharts.com
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Wednesday, October 14, 2009
Small Biz Chooses Search over Social Networks
Tuesday, October 13, 2009
Prepare to Impress Prospects in 10 Seconds
Source: eGrabber Newsletters
In sales, you usually have the first 30 seconds to get your prospect's attention. Many successful sales people will say that it’s not true - you have only 10 seconds. Given this, it is critical that you find a way to engage your prospect as quickly as possible. In the first 3 seconds, you would say your name and where you are calling from. What is important is the next 7-8 seconds; it should focus on why the prospect has to listen to your call. You can use this to
- ask a pertinent question
- place an elevator pitch
- provide a startling/ interesting statistic relevant to the prospect's industry/ business
or basically say anything that would engage your prospect’s interest.
Remember, this tip can only improve your success rate in the opening round. Ultimately, your selling success will depend on the number of qualified calls you make - the more calls you make the more you close.
In sales, you usually have the first 30 seconds to get your prospect's attention. Many successful sales people will say that it’s not true - you have only 10 seconds. Given this, it is critical that you find a way to engage your prospect as quickly as possible. In the first 3 seconds, you would say your name and where you are calling from. What is important is the next 7-8 seconds; it should focus on why the prospect has to listen to your call. You can use this to
- ask a pertinent question
- place an elevator pitch
- provide a startling/ interesting statistic relevant to the prospect's industry/ business
or basically say anything that would engage your prospect’s interest.
Remember, this tip can only improve your success rate in the opening round. Ultimately, your selling success will depend on the number of qualified calls you make - the more calls you make the more you close.
Monday, October 12, 2009
Online Lead Generation Report (B2C) 2009 - Highlights
Source: econsultancy.com
Two thirds of company respondents (65%) say that their use of online lead generation has increased in the last year, compared to only 11% who say that it has decreased.
The majority of client-side respondents see cost effectiveness (72%) and the ability to target (60%) as benefits of online generation.
Despite the recession, there are still more companies (53%) who, in the last year, have increased their overall marketing budget rather than decreased it.
There is a continued trend towards decreased use of offline channels for generating consumer leads.
Two thirds of company respondents (65%) say that their use of online lead generation has increased in the last year, compared to only 11% who say that it has decreased.
The majority of client-side respondents see cost effectiveness (72%) and the ability to target (60%) as benefits of online generation.
Despite the recession, there are still more companies (53%) who, in the last year, have increased their overall marketing budget rather than decreased it.
There is a continued trend towards decreased use of offline channels for generating consumer leads.
Sunday, October 11, 2009
A Proven Tip to Generate Leads using Twitter
Source: eGrabber Newsletter
Did you know that you can use Twitter to generate sales leads in real time for you? You can register for Twitter's notification service that will let you know if someone adds a post that includes your search terms.
For example, if you are a florist, you can set the service to notify you for phrases such as "anniversary", "celebration", "special event", etc. With this, you will get notifications (through text or email messages) when people tweet with your search terms. These are people likely to be interested in your services. You have to then follow that person, reply to their tweet and offer your services.
A marketing services provider might register for phrases such as "lead generation", "campaigns" etc. Remember, the key here is to choose right phrases that are unique to your target market.
Did you know that you can use Twitter to generate sales leads in real time for you? You can register for Twitter's notification service that will let you know if someone adds a post that includes your search terms.
For example, if you are a florist, you can set the service to notify you for phrases such as "anniversary", "celebration", "special event", etc. With this, you will get notifications (through text or email messages) when people tweet with your search terms. These are people likely to be interested in your services. You have to then follow that person, reply to their tweet and offer your services.
A marketing services provider might register for phrases such as "lead generation", "campaigns" etc. Remember, the key here is to choose right phrases that are unique to your target market.
Tuesday, October 6, 2009
How to find Business Email Addresses using LeadResearcher
LeadResearcher enables you to:
1.Find an email address for a lead
LeadResearcher helps you in finding the missing E-mail address for a contact. Just type in the Contact Name & Company Name and click on "Find E-mail." LeadResearcher automatically searches the Internet and finds email addresses that are related to that contact.
2. Find an email address or phone number for a lead found on Social Networking Sites
After finding a person's name and company from Social Networking Sites, LeadResearcher can instantly get the rest of the person's contact information, including their email address and phone number. Just type in the Contact Name & Company Name and click on "Find All." LeadResearcher intelligently searches the Internet and displays the E-mail address, and phone number for that contact.
3. Find the email addresses for all employees in a company
LeadResearcher helps you to find all the possible email addresses of employees working in a given company. Input a Company's Name and click on "Find E-mail Ids of a company" button. LeadResearcher will list all the E-mail addresses of employees in that Company that are available across the Internet.
1.Find an email address for a lead
LeadResearcher helps you in finding the missing E-mail address for a contact. Just type in the Contact Name & Company Name and click on "Find E-mail." LeadResearcher automatically searches the Internet and finds email addresses that are related to that contact.
2. Find an email address or phone number for a lead found on Social Networking Sites
After finding a person's name and company from Social Networking Sites, LeadResearcher can instantly get the rest of the person's contact information, including their email address and phone number. Just type in the Contact Name & Company Name and click on "Find All." LeadResearcher intelligently searches the Internet and displays the E-mail address, and phone number for that contact.
3. Find the email addresses for all employees in a company
LeadResearcher helps you to find all the possible email addresses of employees working in a given company. Input a Company's Name and click on "Find E-mail Ids of a company" button. LeadResearcher will list all the E-mail addresses of employees in that Company that are available across the Internet.
Try to Download FREE Trial Now - LeadResearcher Pro
Sunday, October 4, 2009
Wednesday, September 30, 2009
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