Craft Compelling Sales Introduction Letters

Source: eGrabber Newsletters

There are many sales people who use sales introduction letters successfully as a primary prospecting tool. But studies show that, for a majority, this direct mail tool does not get the expected response. Do you feel this is true in your case too?

Here are some of the tips you can follow to craft compelling sales introduction letters:
- Keep it short; a one-page letter should work.
- Use customer comments and quotes from industry publications.
- Include a compelling offer and a clear call for action.
- The postscript gets high readership and so use it effectively.

A nicely crafted sales letter can help you see your response rates shoot up. So, use these tips effectively.

Resist the Urge to Under-price your Products

Source: eGrabber Newsletters

The urge to under-price your products or services will be especially high when the economy is down. Low sales usually has the strength to convince even strong sales people to think that their pricing is high for the market. But, under-pricing is no the solution; it hurts your business in other, more important, ways:

- Your product is perceived to be of lower quality
- Potential buyers see it as having lower credibility
- Your product does not realize its appropriate and relevant price in the market

So, it is always important to keep in mind the perceived value your product offers in addressing your customer’s problem and price it in relation to that. Remember, the economy has already started moving up and under-pricing now will have huge negative effects on your business both in the short term and long term.

No more copy, paste contact details to your address book!

AddressGrabber Standard is an outlook add-in to help you capture contacts in emails, web pages, documents. Automatically captures the contacts from incoming emails, web pages, documents and transfers them as contact records into your addressbook with a mouse click!

To know more, click outlook add-in that captures contacts

For a free trial, click download outlook add-in

AddressGrabber Standard free trial is for 3 days or for transfering 50 addresses, whichever occurs earlier.

How does AddressGrabber Business help with Order Entry?

Online businesses receive orders electronically via email. To create a new record, you have to simply select the customer contact details and click on AddressGrabber. Depending on the icon selected, a customer record gets created in Outlook, QuickBooks, Peachtree or a host of other office and shipping applications.

If the contact is already available in Outlook, you have to just bring up the contact and click on QuickBooks icon to create a customer record in QuickBooks. This technique can be used to transfer Outlook Contact into any of the Accounting and Shipping applications supported by AddressGrabber.

Since the customer information is entered automatically, you eliminate billing and invoicing errors.

To know more, Click AddressGrabber Business Edition

To download the free trial version click web form response grabber

How to enter leads and web-site form responses into Outlook using AddressGrabber

When customers fill out and submits web-site forms , an email is sent to the company with all the responses. To enter details from email into your application, the user will have to select email details to enter and click on an AddressGrabber Icon. AddressGrabber intelligently figures out all details and places them in appropriate fields in your application.



AddressGrabber can be mapped to enter custom fields such as number of employees and other custom fields into specific fields into your contact manager. You only need to train it once!

You can use this to enter Web form submissions, email invoices, PayPal statement, purchase orders and any other type of email into Outlook with just one click! AddressGrabber eliminates hassle of manually retyping or cut-n-paste. It is fast, accurate and saves time.

To know more, Click AddressGrabber Business Edition

To download the free trial version click web form response grabber

Six Steps To Find New Customers

Step 1 – Clearly define your benefits statements

Potential customers want to hear about how your offering will help them. Typically they will want to move away from an undesirable situation, or move towards something they want. If your offering can help them do either of these, then they are potentially a customer. It is crucial that you talk about your offering in these terms – i.e. what it will do for your customer, rather than just what it is.

Step 2 – Make sure you know who you are trying to reach

With around 4 million companies in the UK, and over 50 million consumers, you need to work out who is most likely to need what you offer. This process is known as ‘targeting’, and is the next step to finding new customers for your business.

Companies can be targeted using a number of factors such as location, industry sector, and company size. As well as the type of company you want to sell to, you also need to be clear on which department or particular job titles within the company are of most interest to you.

On the consumer side, you will again need to think carefully about what types of people are most likely to benefit from your product or service. Marketers typically make use of demographic profiles as a way of describing a particular section of the consumer market. For example, you might want to target the single, female, middle-class, age 18-24, college educated demographic.

Step 3 – Decide on your ‘marketing mix’

Many people view marketing as a very narrow range of activities centred around advertising (trade press, local newspapers, radio). In fact successful marketing to find new customers is a combination of different activities. As well as advertising, you can include trade shows, email marketing, direct mail, on line marketing, telemarketing, and others.

Step 4 – Put together your activity plan

Success at finding new customers is like playing the ‘long game’. In other words, you will become more successful as you establish and continue your marketing activity. This means having a plan of what you are going to do each week to attract new customers. It is easy to allow your marketing work to slide towards the bottom of your priority list – resist that temptation!

Step 5 – Make sure you can measure your results

Finding the best ways to attract new customers is always to some extent a case of trial and error. There is no harm in this, as long as you are able easily to see which of your activities have worked well and which have not. In other words, you must be able to measure the results of your efforts. Many companies do this by, for example, asking on their website enquiry form where the customer heard about their company. This is invaluable information that you can use in Step 6.

Step 6 – Do more of what works, and stop doing what doesn’t work

This seems very obvious. However, our experience clearly shows that there are many companies out there who are continuing with the marketing they have always done – without knowing whether or not they are being successful at attracting new customers. So you need to review your results regularly, and do more of what works.

Source: Free Articles from ArticlesFactory.com

Small Biz Chooses Search over Social Networks

clipped from www.marketingcharts.com More than three-fourths (76%) of small-business owners have not found social networking sites to be helpful in generating business leads or for expanding their business during the last year, and 86% say they have not used social networking sites to get business advice or information, according to a new Citibank/GfK Roper survey. The survey of 500 small business executives across the US revealed that despite widespread consumer use and increasing marketing efforts on social-media sites - such as Facebook, MySpace and LinkedIn - among larger organizations, managers in smaller businesses apparently are not jumping on the bandwagon.