Source: eGrabber Newsletters
One of the ways to boost your marketing performance is by benchmarking your programs based on the latest trends. If you do search engine marketing (SEM), consider the following recent data from a survey of online retailers in the country:
- sales from search-engine marketing rose 4% for online retail businesses
- the average cost-per-click declined $.05
- SEM ROI improved 4% for online retailers
Use these findings as a benchmark to gauge the effectiveness of your own SEM programs. Ask yourself: Were my SEM results in line with the market trends? Am I doing better or worse? If its the latter then you will have to decide on what steps to take to boost results.
Tuesday, November 3, 2009
Friday, October 30, 2009
How to Capture Email Contacts to Act
No more copy paste contacts from your emails into your ACT! database. Try AddressGrabber. With AddressGrabber, you can quickly capture email contacts to ACT! in 3 easy steps.
Highlight the email signature.
Click on the ACT! icon on AddressGrabber toolbar.
AddressGrabber intelligently captures the contact details and transfers them to your ACT! database in no time.
AddressGrabber also helps users share customer contact information between their contact managers, accounting and shipping applications - with one click.
AddressGrabber has an inbuilt functionality that gives an alert if a contact that is being grabbed already exists in your database. This helps you maintain a clean and duplicate free contact database.
For more info, Visit capture email contacts
For a free trial, download addressgrabber for act
Highlight the email signature.
Click on the ACT! icon on AddressGrabber toolbar.
AddressGrabber intelligently captures the contact details and transfers them to your ACT! database in no time.
AddressGrabber also helps users share customer contact information between their contact managers, accounting and shipping applications - with one click.
AddressGrabber has an inbuilt functionality that gives an alert if a contact that is being grabbed already exists in your database. This helps you maintain a clean and duplicate free contact database.
For more info, Visit capture email contacts
For a free trial, download addressgrabber for act
Wednesday, October 28, 2009
Monday, October 26, 2009
Are you looking for data extraction from yellow pages?
If your business involves manually copying , pasting free leads from Online directories (such as YellowPages.com and SuperPages.com), association websites, membership directories, White Pages, MLS listings, etc, then using ListGrabber is an easiest way to do this.
ListGrabber is a fast, efficient data extraction tool that can help you leverage the time of your sales and marketing team and increase sales.
ListGrabber Software captures lead lists from Internet and allows users to build their own lead database or prospect list. It allows businesses to capture name, addresses, emails, phone and fax number of prospects into Excel Spreadsheet. This lead genrating software can also be used by telemarketing call centers to build lists of potential outbound customers.
For a free trial, click download lead generation software
ListGrabber is a fast, efficient data extraction tool that can help you leverage the time of your sales and marketing team and increase sales.
ListGrabber Software captures lead lists from Internet and allows users to build their own lead database or prospect list. It allows businesses to capture name, addresses, emails, phone and fax number of prospects into Excel Spreadsheet. This lead genrating software can also be used by telemarketing call centers to build lists of potential outbound customers.
For a free trial, click download lead generation software
Thursday, October 22, 2009
Craft Compelling Sales Introduction Letters
Source: eGrabber Newsletters
There are many sales people who use sales introduction letters successfully as a primary prospecting tool. But studies show that, for a majority, this direct mail tool does not get the expected response. Do you feel this is true in your case too?
Here are some of the tips you can follow to craft compelling sales introduction letters:
- Keep it short; a one-page letter should work.
- Use customer comments and quotes from industry publications.
- Include a compelling offer and a clear call for action.
- The postscript gets high readership and so use it effectively.
A nicely crafted sales letter can help you see your response rates shoot up. So, use these tips effectively.
There are many sales people who use sales introduction letters successfully as a primary prospecting tool. But studies show that, for a majority, this direct mail tool does not get the expected response. Do you feel this is true in your case too?
Here are some of the tips you can follow to craft compelling sales introduction letters:
- Keep it short; a one-page letter should work.
- Use customer comments and quotes from industry publications.
- Include a compelling offer and a clear call for action.
- The postscript gets high readership and so use it effectively.
A nicely crafted sales letter can help you see your response rates shoot up. So, use these tips effectively.
Tuesday, October 20, 2009
Resist the Urge to Under-price your Products
Source: eGrabber Newsletters
The urge to under-price your products or services will be especially high when the economy is down. Low sales usually has the strength to convince even strong sales people to think that their pricing is high for the market. But, under-pricing is no the solution; it hurts your business in other, more important, ways:
- Your product is perceived to be of lower quality
- Potential buyers see it as having lower credibility
- Your product does not realize its appropriate and relevant price in the market
So, it is always important to keep in mind the perceived value your product offers in addressing your customer’s problem and price it in relation to that. Remember, the economy has already started moving up and under-pricing now will have huge negative effects on your business both in the short term and long term.
The urge to under-price your products or services will be especially high when the economy is down. Low sales usually has the strength to convince even strong sales people to think that their pricing is high for the market. But, under-pricing is no the solution; it hurts your business in other, more important, ways:
- Your product is perceived to be of lower quality
- Potential buyers see it as having lower credibility
- Your product does not realize its appropriate and relevant price in the market
So, it is always important to keep in mind the perceived value your product offers in addressing your customer’s problem and price it in relation to that. Remember, the economy has already started moving up and under-pricing now will have huge negative effects on your business both in the short term and long term.
Monday, October 19, 2009
No more copy, paste contact details to your address book!
AddressGrabber Standard is an outlook add-in to help you capture contacts in emails, web pages, documents. Automatically captures the contacts from incoming emails, web pages, documents and transfers them as contact records into your addressbook with a mouse click!To know more, click outlook add-in that captures contacts
For a free trial, click download outlook add-in
AddressGrabber Standard free trial is for 3 days or for transfering 50 addresses, whichever occurs earlier.
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