SpotMixer powers video in AdWords - DMNews

Google AdWords users have a new option for creating in-stream video advertising now that SpotMixer's self-serve video ad creation platform has been integrated within AdWords' In-Stream Video Ads.

The new deal, officially being announced today, enables AdWords users to create 15- or 30-second in-stream video ads using SpotMixer's do-it-yourself ad creation tool. Videos can be distributed on YouTube or Google's Content Network as pre-, mid- or post-roll ads.

To read the complete story, Click SpotMixer powers video in AdWords - DMNews

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Dell, Moonfruit Claim Twitter Campaigns Effective

Representatives from Dell said, at a Twitter for Brands event hosted by New Media Age in London on Friday, that it has seen tangible uplifts in sales which can be directly attributed to marketing on Twitter. The brand’s Twitter account has driven $3 million in sales since it began operation in 2007, Dell said.

Moonfruit, a website builder, also said Twitter campaigns have helped the brand. Moonfruit said it spent around 10,000 pounds ($16,400) on prizes for the campaign, and that it brought in more than twice that amount in a single month in new subscriptions, reports ClickZ.

To read the complete story, click the below link

Dell, Moonfruit Claim Twitter Campaigns Effective

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2 Tips for Effective Voice Mails

Source: eGrabber Newsletters

Only 1 in 14 prospects respond to sales voice mails. But, this does not undermine the value that voice mails add to the sales process. Though voice mails do not sell products, they play their part in gaining some mind-share with your prospective customers. The following are 2 keys to making your voice mails effective and getting prospects to respond back:

1. An engaging voice mail script: Develop a script that is clear, focused and brief. Your voice mail could mention a reference or a mutual contact and have one or two questions that will engage your prospect.

2. Follow-up with useful information: Keep track of all the voice mails you have left and what you've said. If the prospect does not return your calls, follow-up subsequent voice mails with offers that they might find useful - white papers, webinar invites, free resources, etc. You can request the prospect to call or email you back for more information on the offer.

Reach your Prospects in the Moment that Matters

Source: eGrabber Newsletters

Contacting prospects as quickly as possible is of paramount importance to any business. When you contact your prospect who is fresh from a visit to your website, the chances that she responds favorably are very high. Contact your prospect as soon as she submits an online inquiry.

Consider the following survey findings:
- The odds of contacting a lead drops 100X from 5 to 30 minutes
- The odds of qualifying a lead drops 21X from 5 to 30 minutes

The above findings suggest that you must do all that is possible to instantly reach prospects or respond to their inquiries. This is the moment that matters most for your business. In a time when businesses are competing fiercely for a few dollars and very few consumers who are willing to spend, this should be your number one priority.

Ref: Webinar: After the Click – What Now? by Christopher Jeffers, netFactor Corporation.

Back your Sales Efforts with Data

Source: eGrabber Newsletters

Prospects need to know the tangible business results they will get from using your product, for them to consider buying it. Be explicit in your statement about the significant difference your offering can make. Exact numbers or metrics are a must.

No Statistics? Does your marketing department not give you numbers? Or, is your offer such that it is difficult to measure its direct impact on results? Let this not stop you from getting those numbers you need to help you with your sales.

Leverage research that industry experts or publications conduct to get numbers. Ask your existing customers to give numbers on the success they are getting. These statistics are what you need to get your foot in the door of a whole bunch of new prospects.

4 Things you Need to Get Prospects to Buy from You

Source: eGrabber Newsletters

An ideal selling process involves providing the prospect with everything she needs to make an informed buying decision (on your product), rather than bugging her with repeated phone calls and emails to choose your product. Here are 4 things that you can provide the prospect to help her choose your product:

1. Free-trial or sample of the product. Today, a number of service providers have started providing free-trials.

2. Customer testimonials and case studies highlighting product features, ease of use, business value, customer support, and any other item that can serve as a selling point.

3. Product awards and mentions from independent or third party sources.

4. Competitive positioning.

Remember, your job should always be to provide the prospect with key pieces of information that will make her feel comfortable in deciding to buy. It will definitely lead your prospect on a logical path to choose your product.