Source: eGrabber Newsletters
With so much competition and too few prospects, both marketing and sales have to be creative to attract and sell to consumers. Surveys show that though creative marketing and sales approaches are successful at getting attention, they create higher expectations in the prospects they engage. The more creative you are, the higher the expectation. This continues even after they become your customers and they are prone to being easily disappointed. So, when you fail to live up to these expectations, you end up doing more damage than if you had simply not chosen to think out-of-the-box.
So before you start thinking of creative ways to engage your prospects, make sure you have the means to perform higher and better.
Saturday, September 19, 2009
Friday, September 18, 2009
Thursday, September 17, 2009
Tune your Ad Copy for the Recession
Source: eGrabber Newsletters
A tight economy does not mean buying and spending will cease altogether. It is only natural for people to be more and more cautious with every dollar they spend. Considering this, you will have to tune your ad copy to meet the expectations of cautious buyers.
Focus on the ROI: Let your prospects know exactly what they will get for the dollars they spend. Use verifiable customer testimonials like never before; cautious buyers look for those. Let the benefits you outline be objective and data-driven. Adopting these can help your reach across better to your prospects.
A tight economy does not mean buying and spending will cease altogether. It is only natural for people to be more and more cautious with every dollar they spend. Considering this, you will have to tune your ad copy to meet the expectations of cautious buyers.
Focus on the ROI: Let your prospects know exactly what they will get for the dollars they spend. Use verifiable customer testimonials like never before; cautious buyers look for those. Let the benefits you outline be objective and data-driven. Adopting these can help your reach across better to your prospects.
Wednesday, September 16, 2009
Nurture your Prospects
Source: eGrabber Newsletters
Not all prospects make an immediate purchase, especially in a B2B environment. In the case of high-end / expensive products, the decision to buy could take days, weeks or even months. This behavior is even more pronounced in a slow economy. But, eventually when your customers buy, they buy it from the person or company that helped them most with their buying decision or from those that stayed on top of their mind.
Hence, it is important that you nurture your prospects and leads. Make efforts to stay connected with them in a meaningful manner. Send, at least once in 2 weeks, information they might find interesting and useful - white papers, articles, tips, etc. Make it personalized. This keeps your leads warm, and you on top of their mind, until the right buying time.
Not all prospects make an immediate purchase, especially in a B2B environment. In the case of high-end / expensive products, the decision to buy could take days, weeks or even months. This behavior is even more pronounced in a slow economy. But, eventually when your customers buy, they buy it from the person or company that helped them most with their buying decision or from those that stayed on top of their mind.
Hence, it is important that you nurture your prospects and leads. Make efforts to stay connected with them in a meaningful manner. Send, at least once in 2 weeks, information they might find interesting and useful - white papers, articles, tips, etc. Make it personalized. This keeps your leads warm, and you on top of their mind, until the right buying time.
Tuesday, September 15, 2009
How to quickly scrape contacts from the web page and transfer them to Excel?
The web remains the major source of business leads that are available for free. Unlike old databases, online web directories like Yellow Pages, White Pages, Super Pages; association websites; membership directories; MLS listings, etc. provide fresh leads that can be immediately leveraged upon by sales/marketing professionals.
The question now is, how to quickly and accurately transfer those leads into the database? As a busy sales/marketing professional, you cannot afford to spend most of your productive hours in manually entering the contact details. This is where a web scraping software like ListGrabber can be handy.
With ListGrabber, you can automate lead capture process and save more than 50% of your time. You can quickly and easily scrape contacts from the web page and transfer them to Excel, Outlook, ACT, CRM applications, etc. in just a single click. You can transfer multiple contacts from multiple pages without any manual intervention. More importantly, you can maintain an error-free database as ListGrabber eliminates typos.
Let us see how we can quickly transfer contacts from the web to Excel spreadsheet.
For a free trial, Click download web scraper software
Please follow the steps given below:
For example, let us take a web directory.
Step 1: Launch any Yellow Pages directory, enter the search criteria and click
Search. For example, “Real Estate Agents” in “CA”
The selected contacts are transferred to the Microsoft Excel sheet as shown below.
For a free trial, Click download contact capture software
Apart from websites like Yellow Pages, Super Pages ListGrabber also supports:
www.192.com, www.askalix.com, www.bt.com, www.lawyers.com, www.hoovers.com, www.realtor.com, www.switchboard.com, www.upmystreet.com, www.whitepages.com, www.whitepages.co.au, www.whitepages.com.nz, www.yell.com, www.infospace.com.
Note: You can also get customized drivers for the website of your choice. Contact eGrabber's Sales Specialists for more details.
The question now is, how to quickly and accurately transfer those leads into the database? As a busy sales/marketing professional, you cannot afford to spend most of your productive hours in manually entering the contact details. This is where a web scraping software like ListGrabber can be handy.
With ListGrabber, you can automate lead capture process and save more than 50% of your time. You can quickly and easily scrape contacts from the web page and transfer them to Excel, Outlook, ACT, CRM applications, etc. in just a single click. You can transfer multiple contacts from multiple pages without any manual intervention. More importantly, you can maintain an error-free database as ListGrabber eliminates typos.
Let us see how we can quickly transfer contacts from the web to Excel spreadsheet.
For a free trial, Click download web scraper software
Please follow the steps given below:
For example, let us take a web directory.
Step 1: Launch any Yellow Pages directory, enter the search criteria and click
Search. For example, “Real Estate Agents” in “CA”
Step 2: The results are displayed. Select the results page and click the Microsoft Excel icon on ListGrabber toolbar.
Step 3: The ListGrabber – Capture Settings dialog box is displayed. Click the Proceed button.
The eGrabber - Confirmation Window is displayed. You can verify the address and other contact details in this window.
Step 4: Click Transfer All to transfer the contact information to Microsoft Excel.
Note: By default, the eGrabber - Confirmation Window is displayed when you transfer the contacts directly to your database. If you do not want the confirmation window to be displayed every time you transfer the contacts, select the option Always transfer – do not display this results window and click Transfer All. The next time, when you transfer the contacts, the eGrabber – Confirmation Window will not be displayed.
The selected contacts are transferred to the Microsoft Excel sheet as shown below.
For a free trial, Click download contact capture software
Apart from websites like Yellow Pages, Super Pages ListGrabber also supports:
www.192.com, www.askalix.com, www.bt.com, www.lawyers.com, www.hoovers.com, www.realtor.com, www.switchboard.com, www.upmystreet.com, www.whitepages.com, www.whitepages.co.au, www.whitepages.com.nz, www.yell.com, www.infospace.com.
Note: You can also get customized drivers for the website of your choice. Contact eGrabber's Sales Specialists for more details.
Monday, September 14, 2009
Find Missing Email Addresses of Contacts in your Database
Source: eGrabber Newsletter
The new LeadResearcher from eGrabber is an automated Internet research tool that allows you to instantly find the missing email addresses in your database.
LeadResearcher helps you save hours of Internet research. All you have to do is:
1. Input the Contact's Name and Company-name
2. Click on "Find Email"
LeadResearcher intelligently scours Search Engines, Company Websites, Networking sites, etc. and finds a valid business email address.
Our sales specialists can quickly show how you can use LeadResearcher to find missing email addresses in your database. You can either Schedule a Demo with them or Download a 10-day trial version of LeadResearcher to try it yourself.
The new LeadResearcher from eGrabber is an automated Internet research tool that allows you to instantly find the missing email addresses in your database.
LeadResearcher helps you save hours of Internet research. All you have to do is:
1. Input the Contact's Name and Company-name
2. Click on "Find Email"
LeadResearcher intelligently scours Search Engines, Company Websites, Networking sites, etc. and finds a valid business email address.
Our sales specialists can quickly show how you can use LeadResearcher to find missing email addresses in your database. You can either Schedule a Demo with them or Download a 10-day trial version of LeadResearcher to try it yourself.
Sunday, September 13, 2009
Give Serious Thought to Drip Marketing Campaigns
Source: eGrabber Newsletter
Drip marketing can be particularly useful in a damp market that is characterized by slow purchases. It involves sending messages on a regular basis through email / post (usually weekly) to your prospects. By doing this, you are on top of their minds when they are ready to purchase. This method can be extremely effective if your
- products involve a longer buying cycle
- prospect has put off purchasing for a month or more
- prospect will research for a few more weeks before deciding to buy
Prospects are most likely to do business with you if you regularly send them helpful information. More importantly, to deliver successful drip marketing campaigns, work in conjunction with your sales team to provide information that is relevant to your prospects.
Drip marketing can be particularly useful in a damp market that is characterized by slow purchases. It involves sending messages on a regular basis through email / post (usually weekly) to your prospects. By doing this, you are on top of their minds when they are ready to purchase. This method can be extremely effective if your
- products involve a longer buying cycle
- prospect has put off purchasing for a month or more
- prospect will research for a few more weeks before deciding to buy
Prospects are most likely to do business with you if you regularly send them helpful information. More importantly, to deliver successful drip marketing campaigns, work in conjunction with your sales team to provide information that is relevant to your prospects.
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