See how Cheapflights.co.uk gathered over 1 million Opt-in Newsletter Subscribers

See How Cheapflights.co.uk gathered over 1 million Opt-in Newsletter Subscribers

Tell your Prospects a Good 'Recovery Story'

Source: eGrabber Newsletters

Does your prospect have a negative attitude about the economic recovery? Is she not excited about it? Is this hampering your chances of a sale? Then it is time for you to drive the enthusiasm and get your prospect to buy into being part of the recovery. One of the ways to do it is by telling them a good recovery story.

Gather one or two success stories and share them with prospects you talk to. Show how they are in a similar situation and how they can succeed too (by using your products). You can also gather good news about your prospect's industry in general and share it with them.

Remember, as a sales person you need to work up a positive attitude for yourself first before you can talk to your prospects.

The Easiest way to Pull B2B & B2C Email ID's from any Internet Source

Do you want to pull large amounts of data like business contact lists, sales leads, email addresses, etc from the Internet but manual copy-and-paste operations make you feel sick? Then it's time to automate your online Lead generation process by using ListGrabber. Use ListGrabber to build prospect lists from any Internet source.

• Extract Business Contact lists from online directories (like Yellow Pages, Super Pages, white pages directories)

• Capture name, address, email, phone and fax number of prospects from any online source

• Pull B2B and B2C email addresses from the Internet to start email campaigns faster
  

• Directly transfer leads to Contact Managers like Excel, ACT!, GoldMine, Outlook, etc

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2 Questions that Lead to Stronger Closures

Source: eGrabber Newsletters

We have often discussed the importance and role that 'specific' questions play in the sales process. Here are examples of 2 questions that are crucial in leading to stronger closures for your sales presentations:

1. Whenever you talk about a product benefit, ask: "Would that work for you?" or "Can you think of instances at your work or business situations where it can benefit you?".
2. When you are nearing the close of your presentation, ask: "Have I missed out anything that might be important to you?".

Always listen carefully to how your respond and gently prompt them to add more. By using these questions, you will invariably lead your presentations to stronger closures.

Ref: The Real Secrets of the Top 20% by Mike Brooks

Focus on Growing your Mailing Lists this Year

Source: eGrabber Newsletters

Email content that is stale and stagnant will not get the same enthusiasm from your subscribers as ones that are fresh and evolving. The same applies to your mailing list too. By constantly adding new subscribers to your list, you can maximize returns on your email marketing programs.

If for some reason your list had little or zero growth in 2009, then it is time to kick-start you list-growth for 2010. Here are 2 things you can start doing right away:
1. Make a list of key benefits that a person will receive by subscribing to your list - industry news, research reports, white papers, webinars, special offers, etc.
2. Place the benefits and a request to opt-in at a high-traffic area on your website. You can also present this to people you meet at trade shows and events, and follow it up with an opt-in email.

Remember to send a personalized 'Thank you' message once they sign up (the quicker the better; send one within 20 minutes atleast).

Tackle Gate-Keepers with Courtesy

As sales professionals, it might seem that gate-keepers such as administrative and executive assistants have been trained just to screen sales calls and keep you away from connecting with your prospect in their company. And, it may seem like there's nothing you can do about it. Often, the gate-keepers hold the key to your success in terms of actually directing you to the person you want to talk to in their organization.

The key in tackling gate-keepers is not to try and dart past them. Tell them that you wish to take directions from them. Ask for help. Be genuine in your approach, and never try fake friendliness. A simple courtesy can go a long way.

Use White Papers As A Powerful Marketing Tool

Surveys indicate that nearly two-thirds of prospects download a white paper as part of their buying cycle, while another one-third pass the white paper to a supervisor.

This goes to show that white papers are a powerful sales and marketing tool. In fact, their effectiveness is critical to the earliest stages of the buying cycle. White papers not only generate sales leads, but also help build credibility. While white papers can be successful as lead-generators, marketers should take care to see to it that they are designed to be educational in nature and not just a disguised sales pitch.