Use White Papers As A Powerful Marketing Tool

Surveys indicate that nearly two-thirds of prospects download a white paper as part of their buying cycle, while another one-third pass the white paper to a supervisor.

This goes to show that white papers are a powerful sales and marketing tool. In fact, their effectiveness is critical to the earliest stages of the buying cycle. White papers not only generate sales leads, but also help build credibility. While white papers can be successful as lead-generators, marketers should take care to see to it that they are designed to be educational in nature and not just a disguised sales pitch.