Effective Marketing Strategies and Tips. eGrabber tools for Sales and Marketing professionals. Marketing tools reviews.
Friday, October 30, 2009
How to Capture Email Contacts to Act
Highlight the email signature.
Click on the ACT! icon on AddressGrabber toolbar.
AddressGrabber intelligently captures the contact details and transfers them to your ACT! database in no time.
AddressGrabber also helps users share customer contact information between their contact managers, accounting and shipping applications - with one click.
AddressGrabber has an inbuilt functionality that gives an alert if a contact that is being grabbed already exists in your database. This helps you maintain a clean and duplicate free contact database.
For more info, Visit capture email contacts
For a free trial, download addressgrabber for act
Wednesday, October 28, 2009
Monday, October 26, 2009
Are you looking for data extraction from yellow pages?
ListGrabber is a fast, efficient data extraction tool that can help you leverage the time of your sales and marketing team and increase sales.
ListGrabber Software captures lead lists from Internet and allows users to build their own lead database or prospect list. It allows businesses to capture name, addresses, emails, phone and fax number of prospects into Excel Spreadsheet. This lead genrating software can also be used by telemarketing call centers to build lists of potential outbound customers.
For a free trial, click download lead generation software
Thursday, October 22, 2009
Craft Compelling Sales Introduction Letters
There are many sales people who use sales introduction letters successfully as a primary prospecting tool. But studies show that, for a majority, this direct mail tool does not get the expected response. Do you feel this is true in your case too?
Here are some of the tips you can follow to craft compelling sales introduction letters:
- Keep it short; a one-page letter should work.
- Use customer comments and quotes from industry publications.
- Include a compelling offer and a clear call for action.
- The postscript gets high readership and so use it effectively.
A nicely crafted sales letter can help you see your response rates shoot up. So, use these tips effectively.
Tuesday, October 20, 2009
Resist the Urge to Under-price your Products
The urge to under-price your products or services will be especially high when the economy is down. Low sales usually has the strength to convince even strong sales people to think that their pricing is high for the market. But, under-pricing is no the solution; it hurts your business in other, more important, ways:
- Your product is perceived to be of lower quality
- Potential buyers see it as having lower credibility
- Your product does not realize its appropriate and relevant price in the market
So, it is always important to keep in mind the perceived value your product offers in addressing your customer’s problem and price it in relation to that. Remember, the economy has already started moving up and under-pricing now will have huge negative effects on your business both in the short term and long term.
Monday, October 19, 2009
No more copy, paste contact details to your address book!
To know more, click outlook add-in that captures contacts
For a free trial, click download outlook add-in
AddressGrabber Standard free trial is for 3 days or for transfering 50 addresses, whichever occurs earlier.
Saturday, October 17, 2009
How does AddressGrabber Business help with Order Entry?
Online businesses receive orders electronically via email. To create a new record, you have to simply select the customer contact details and click on AddressGrabber. Depending on the icon selected, a customer record gets created in Outlook, QuickBooks, Peachtree or a host of other office and shipping applications.
If the contact is already available in Outlook, you have to just bring up the contact and click on QuickBooks icon to create a customer record in QuickBooks. This technique can be used to transfer Outlook Contact into any of the Accounting and Shipping applications supported by AddressGrabber.
Since the customer information is entered automatically, you eliminate billing and invoicing errors.
To know more, Click AddressGrabber Business Edition
To download the free trial version click web form response grabber
Friday, October 16, 2009
How to enter leads and web-site form responses into Outlook using AddressGrabber
AddressGrabber can be mapped to enter custom fields such as number of employees and other custom fields into specific fields into your contact manager. You only need to train it once!
You can use this to enter Web form submissions, email invoices, PayPal statement, purchase orders and any other type of email into Outlook with just one click! AddressGrabber eliminates hassle of manually retyping or cut-n-paste. It is fast, accurate and saves time.
To know more, Click AddressGrabber Business Edition
To download the free trial version click web form response grabber
Thursday, October 15, 2009
Six Steps To Find New Customers
Potential customers want to hear about how your offering will help them. Typically they will want to move away from an undesirable situation, or move towards something they want. If your offering can help them do either of these, then they are potentially a customer. It is crucial that you talk about your offering in these terms – i.e. what it will do for your customer, rather than just what it is.
Step 2 – Make sure you know who you are trying to reach
With around 4 million companies in the UK, and over 50 million consumers, you need to work out who is most likely to need what you offer. This process is known as ‘targeting’, and is the next step to finding new customers for your business.
Companies can be targeted using a number of factors such as location, industry sector, and company size. As well as the type of company you want to sell to, you also need to be clear on which department or particular job titles within the company are of most interest to you.
On the consumer side, you will again need to think carefully about what types of people are most likely to benefit from your product or service. Marketers typically make use of demographic profiles as a way of describing a particular section of the consumer market. For example, you might want to target the single, female, middle-class, age 18-24, college educated demographic.
Step 3 – Decide on your ‘marketing mix’
Many people view marketing as a very narrow range of activities centred around advertising (trade press, local newspapers, radio). In fact successful marketing to find new customers is a combination of different activities. As well as advertising, you can include trade shows, email marketing, direct mail, on line marketing, telemarketing, and others.
Step 4 – Put together your activity plan
Success at finding new customers is like playing the ‘long game’. In other words, you will become more successful as you establish and continue your marketing activity. This means having a plan of what you are going to do each week to attract new customers. It is easy to allow your marketing work to slide towards the bottom of your priority list – resist that temptation!
Step 5 – Make sure you can measure your results
Finding the best ways to attract new customers is always to some extent a case of trial and error. There is no harm in this, as long as you are able easily to see which of your activities have worked well and which have not. In other words, you must be able to measure the results of your efforts. Many companies do this by, for example, asking on their website enquiry form where the customer heard about their company. This is invaluable information that you can use in Step 6.
Step 6 – Do more of what works, and stop doing what doesn’t work
This seems very obvious. However, our experience clearly shows that there are many companies out there who are continuing with the marketing they have always done – without knowing whether or not they are being successful at attracting new customers. So you need to review your results regularly, and do more of what works.
Source: Free Articles from ArticlesFactory.com
Wednesday, October 14, 2009
Small Biz Chooses Search over Social Networks
clipped from www.marketingcharts.com
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Tuesday, October 13, 2009
Prepare to Impress Prospects in 10 Seconds
In sales, you usually have the first 30 seconds to get your prospect's attention. Many successful sales people will say that it’s not true - you have only 10 seconds. Given this, it is critical that you find a way to engage your prospect as quickly as possible. In the first 3 seconds, you would say your name and where you are calling from. What is important is the next 7-8 seconds; it should focus on why the prospect has to listen to your call. You can use this to
- ask a pertinent question
- place an elevator pitch
- provide a startling/ interesting statistic relevant to the prospect's industry/ business
or basically say anything that would engage your prospect’s interest.
Remember, this tip can only improve your success rate in the opening round. Ultimately, your selling success will depend on the number of qualified calls you make - the more calls you make the more you close.
Monday, October 12, 2009
Online Lead Generation Report (B2C) 2009 - Highlights
Two thirds of company respondents (65%) say that their use of online lead generation has increased in the last year, compared to only 11% who say that it has decreased.
The majority of client-side respondents see cost effectiveness (72%) and the ability to target (60%) as benefits of online generation.
Despite the recession, there are still more companies (53%) who, in the last year, have increased their overall marketing budget rather than decreased it.
There is a continued trend towards decreased use of offline channels for generating consumer leads.
Sunday, October 11, 2009
A Proven Tip to Generate Leads using Twitter
Did you know that you can use Twitter to generate sales leads in real time for you? You can register for Twitter's notification service that will let you know if someone adds a post that includes your search terms.
For example, if you are a florist, you can set the service to notify you for phrases such as "anniversary", "celebration", "special event", etc. With this, you will get notifications (through text or email messages) when people tweet with your search terms. These are people likely to be interested in your services. You have to then follow that person, reply to their tweet and offer your services.
A marketing services provider might register for phrases such as "lead generation", "campaigns" etc. Remember, the key here is to choose right phrases that are unique to your target market.
Tuesday, October 6, 2009
How to find Business Email Addresses using LeadResearcher
1.Find an email address for a lead
LeadResearcher helps you in finding the missing E-mail address for a contact. Just type in the Contact Name & Company Name and click on "Find E-mail." LeadResearcher automatically searches the Internet and finds email addresses that are related to that contact.
2. Find an email address or phone number for a lead found on Social Networking Sites
After finding a person's name and company from Social Networking Sites, LeadResearcher can instantly get the rest of the person's contact information, including their email address and phone number. Just type in the Contact Name & Company Name and click on "Find All." LeadResearcher intelligently searches the Internet and displays the E-mail address, and phone number for that contact.
3. Find the email addresses for all employees in a company
LeadResearcher helps you to find all the possible email addresses of employees working in a given company. Input a Company's Name and click on "Find E-mail Ids of a company" button. LeadResearcher will list all the E-mail addresses of employees in that Company that are available across the Internet.