7 B2B lead generation tips for marketers

About 80% of the B2B marketers say that lead generation is their biggest challenge. To generate more leads, try the following:

1. Have a leadgen strategy; define your audience, industry, company size, location, etc.  
2. Figure out how you are different from the crowd and how it can benefit your customers.
3. Set the criteria for a qualified lead.
4. Generate leads using the right marketing method, one that suits your business.
5. If the leads are not sales ready, nurture them.
6. In addition to contact information, provide your sales team with the prospect's buying situation, challenges, decision making process, responses so far, any possible objections, etc.
7. Measure the outcome, make changes and fine tune until you get optimal results.

4 tips to identify real prospects

All that glitters is not gold, right? In the same way, you got to understand that all prospects are not your real prospects. You got to identify the real prospects who are worth spending time with.

Try the following:

1. Get to know when she is going to make a decision. If she isn't going to take a decision for months then there is no point in spending time.
2. Does your prospect have a problem that you can help her fix it?
3. Is your prospect a decision maker or somebody else in the company?
4. What's your prospect's financial ability? Does she have the budget to buy your product/service?

Source: eGrabber Newsletter

4 content marketing tips to improve conversion rates

Content marketing is one of the best ways to promote your products and generate new business leads. Here are 4 tips that will help you improve your conversion rates.

Try the following:

1. Write content that addresses your prospects’ problems & needs. Ensure that it offers value to them.
2. Optimize your content using relevant keywords to increase visibility. Your prospects and search engines should easily find your content.
3. Tailor your content for different audiences and for different stages of buying cycle.
4. Have necessary calls-to-action – download, fill a form, like, tweet, share, etc.

Source: eGrabber Newsletter

5 secrets to get more Facebook likes

A ‘like’ on your Facebook fan page can help you create a social footprint for your brand, improve search engine rankings, create brand awareness, know what your prospects like, etc. But, how to get more Facebook likes?

Try the following:

1. Mix up your posts – short & long. However, posts that are around 450 characters get more number of likes. If you want them to be shared, then make them 450+ characters.
2. Post more photos as they get more number of likes, comments & shares.
3. Use words such as ‘I’ and ‘me’ in the posts to get more likes.
4. Add sentiment to your updates.
5. Choose the right time & day to post your updates. 

Source: eGrabber Newsletter

AddressGrabber – The Best Add-On for ACT!

AddressGrabber is one of the coolest and the best ACT! add-ons you will ever have. It is the quickest and easiest way to accurately capture contact details into your ACT!. All you have to do is just highlight any address and click on AddressGrabber. The contact information gets automatically added to ACT! within seconds.

AddressGrabber intelligently extracts name, address, email, phone and fax number from email signatures, web pages, documents, etc. and creates contacts in ACT!.

This is what Sharon Randall, President, AddOn Store has to say about AddressGrabber.

“In my 20+ years of working with ACT! AddOns, I often get asked which are my favorites - a tough question to answer! There are so many great AddOns, it's hard to chose. The first is definitely AddressGrabber. It makes contacts from emails or websites - any contact information you can copy. You simply highlight the information, click and approve, and you have a new ACT! contact. I would never use ACT! without this tool.” 

Download your free 10-day trial version today or call our sales specialists at for a free 2-minute demo.

Source: eGrabber Newsletter

How to transfer leads from yellow pages directories to Excel?

Yellow pages directories are one of the richest sources of free business leads on the Internet. Small businesses, sales & marketing professionals use yellow pages directories to look for new business leads and local business listings.

Typically, yellow pages directories search results run across hundreds of pages. For example, when you search for florists in San Jose, California, some 200+ search results are displayed that run across multiple pages.

To transfer the search results, you need to manually visit all the 100+ pages and copy-paste the name, address, phone number, email address, website URL, etc. into your database which is a time-consuming and tiresome task. This is where a smart lead capture software such as ListGrabber can help you capture leads from yellow pages directories to excel in a click.

All you need to do is, just select the search results page and click Grab on the ListGrabber toolbar. ListGrabber instantly transfers the leads from yellow pages directories search results to ListGrabber grid. You can verify the results, check for duplicates and then click Transfer to transfer contacts to Excel, Outlook, ACT!, GoldMine, etc. You can also directly transfer the leads from yellow pages directories to Excel in a single click.

Download the fully functional trial version of ListGrabber and try it yourself.

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