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3 top benefits of using a CRM

A customer relationship management system is a centralized repository to store all the data regarding your customers – contact information and other relevant data. It helps sales people to store and retrieve the necessary information when they need it. Here are 3 top benefits of using a CRM:

1.     Enables you to focus more on selling as the CRM offers complete details about the customers.

2.     Helps you provide better customer experience and thereby get repeat business.

3.     Improves the overall sales management process and offers better coordination.

Source: eGrabber Newsletter

2 reasons why purchased email lists are detrimental

Businesses purchase or rent expensive email lists in the hope of making their email campaigns a grand success. But unfortunately they don’t make much out of it. These lists may have email addresses that have not opted-in to receive emails from you; and worst, some of them could be invalid email addresses as well. Experts say that using purchased email lists can be detrimental to your business in the long run.

The reasons are:

1. Purchased email lists have high email bounce rates and therefore it can affect your sender score which is determined by the number of email bounces and spam reports. 
2. You may get blacklisted and completely blocked by companies. 

Source: eGrabber Newsletter

3 Twitter tips to drive traffic

Posting relevant content on Twitter is one of the best ways to drive traffic and engage your prospects. However, there are some other methods that will help you to drive traffic. 

Try the following:

1. Retweet your content several times a day to have more visibility because your prospects or audience login to Twitter at different times in a day. 
2. Use tools that help you to post your tweets to multiple networks. It helps you to drive traffic from more sources. 
3. Ensure that you post a maximum of only 3 tweets at a time. Exceeding this will make you look like a spammer.  

Source: eGrabber Newsletter

4 ways to engage your audience visually

Studies reveal that prospects are more likely to engage with brands that post pictures or any other visual content online. Here are 4 ways that help you to engage your audience visually.

1. Images – create custom images that are creative & appealing. Make sure they convey your message and reflect your brand.
2. Videos & Animations – People love watching videos and your marketing videos can really go viral if it has the right ingredients in it.  
3. Infographics – People get bored to read data in tables & charts. Infographics has changed this boredom by offering data in a creative, interesting and visually appealing manner.
4. Presentations – The best way to share knowledge with creativity.

Source: eGrabber Newsletter

3 email marketing tips to increase ROI

One of the best ways to increase sales is to cross-sell or up-sell to your existing customers. But sadly, more than 60% of the companies don’t effectively cross-sell or up-sell their products / services.  

Try the following:

1. You already have your existing customers’ data from various sources – your CRM, web analytics, etc. Make the most of it.
2. Analyze the data and come up with the right cross-sell or up-sell offers.
3. Send your offers based on customer behavior or via scheduled newsletters. You can also send your offers while sending purchase receipts or shipping details because your customers will pay attention to these emails.

Source: eGrabber Newsletter

4 Twitter tips for B2B marketers

Studies reveal that nearly 80% of the B2B marketers use Twitter for marketing purposes. But the fact is a lot of B2B marketers are still trying to figure out how to go about it.

Try the following:

1. Content is king in B2B marketing programs. So tweet content that is relevant, compelling & engaging to your audience.
2. Tweet your content as well as third-party content. Follow thought leaders, partners, customers, etc. and retweet their tweets as well. Mix them up well.
3. Tweet about all your online ads. It will make every tweet count when you share links from those websites.
4. Consider paid advertising on Twitter. Promoted tweets is one of the best ways to reach people both within and outside your follower group.