5 tips to understand & engage your customers

Your customer data can be one of your most vital marketing tools to understand and engage your customers. When handled properly, it can help you to devise a customer-centric marketing strategy and achieve better results.

Try the following:

1. Dig out all the hidden data in your organization - data that is available with dealers, resellers, sales/service folks, IT department, etc.
2. Collect all the data, align them appropriately & make a simple, complete, reliable and useable database.
3. Analyze the data. Get valuable insights into your customers’ mindset and their readiness to buy. 
4. Develop your marketing strategies accordingly and set metrics to measure what works the best.
5. Ensure that you improve continuously based on the customer inputs.

4 tips for effective marketing communications

Effective marketing communication is the key to grab the attention of your prospects. If you want to hook your prospects, you got to first listen to them, know what they like and dislike and then tailor your communication accordingly. Only then, your prospects will consider your offer as a relevant one and respond to your call-to-action.

Try the following:

1. Identify your prospect’s problems & needs and personalize your message based on that.
2. Conduct periodic surveys to get the pulse of your audience.
3. Send an email with a special offer each month.
4. Consider customer service as a top priority.

6 tips for sales professionals

If you want to be a top sales guy, you got to have a few things in mind.

Try the following:

1. Always ask permission before you speak with your prospects. Questions such as, Is this the right time to talk to you, Can you spare a few minutes of your time... etc. can be handy.
2. Spend more time to listen to what your prospects have to say.
3. Ask more of open-ended questions that will help you extend the conversation.
4. Don’t ask too many questions. Your prospects might get confused and you might not get a clear answer.
5. Develop the skill of getting your prospects to commit to yes or no decision.
6. Identify prospects that are dragging too much on decision making and wasting your time.

4 tips to improve email deliverability

Email deliverability is one critical issue that hampers your email marketing program’s success. Even your best email copy will go in vain if your emails don’t reach your prospects’ inbox on time.

Try the following:

1. At the time of subscription, tell your subscribers how often they will receive your emails and stick to that.
2. Before sending your email, check your email copy for any ‘spam’ words.
3. Create an email seed list to test your email on different email clients, domains and devices. It helps you to check email deliverability, appearance and take corrective measures if there are any issues.
4. Provide an option to unsubscribe in a click. If you don’t, there are chances that they might click the ‘spam’ button.

2 secrets to become a top seller

A lot of sales guys often focus on their objectives, sales goals & targets. They make every effort to pitch in their products & services to their prospects but unfortunately they don’t get the desired results. Why?

Your prospects don’t need or don’t care about your products or services. They need solutions that can create a positive impact on their businesses. Here are 2 secrets that will help you to become a top seller.

1. Don’t sell. Yes, your prospects are already tired of various product related information, presentations & sales pitches, etc. 
2. Offer solutions. Focus on your prospect’s problem that your product or service addresses and offer free advice, consultation & relevant information that can help your prospects.

4 tips for effective sales lead follow-up

An effective sales lead follow-up is one crucial element that can help you convert a lead into a customer. But unfortunately most of the sales leads are never followed up.

Try the following: 

1. Ensure that all sales leads are followed up immediately. Devise a process to ensure that it is done on a daily basis.
2. Respond quickly or else your competitor will. It will help you get more qualified leads.
3. Answer your prospects’ questions. Address their problems. It will help you build trust and credibility.
4. Continuously monitor and improve your sales lead follow-up process.

3 tips to improve email marketing results

Email marketing is one of the most cost-effective marketing tools that can offer better ROI when compared to other marketing channels. Here are 3 tips that will help you to improve your email marketing results.

1. Ensure that your emails are delivered to the intended audience. Send relevant content, avoid spam words & build seed lists to confirm email deliverability.
2. Focus on your potential subscribers and offer something of value to them.
3. Send emails based on past purchases – recommend complimentary items, send loyalty offers to your subscribers and request customer feedback.