3 tips to improve email marketing results

Email marketing is one of the most cost-effective marketing tools that can offer better ROI when compared to other marketing channels. Here are 3 tips that will help you to improve your email marketing results.

1. Ensure that your emails are delivered to the intended audience. Send relevant content, avoid spam words & build seed lists to confirm email deliverability.
2. Focus on your potential subscribers and offer something of value to them.
3. Send emails based on past purchases – recommend complimentary items, send loyalty offers to your subscribers and request customer feedback.

How to use ‘post scripts’ to improve email click-through rates?

Post scripts are one of the powerful tools that will help you to improve your email click-through rates. Unlike conventional emails, it helps you to grab your prospect’s attention.

Try the following:

1. Repeat a key benefit of your product and add relevant links in the post script. This helps you to reiterate the point and improve the chances of click-through.
2. If you have focused on one big idea and its benefits in the body of the email, include a surprise gift in the post script.
3. Use post scripts to add more credibility to what you are saying. Maybe you can add a success story or customer testimonials, etc.
4. Use urgency to push your prospects towards a desired call to action.
5. Guarantee your prospects on the quality of your products/service.

6 tips for successful cold calling

Cold calling is still one of the effective methods to turn your prospects into hot sales leads. However, you need to understand and master cold calling techniques. 

Try the following:

1. Identify your target audience and build your cold calling list.
2. Define the value proposition for your prospects.
3. Plan your selling time.
4. Practice what you are going to say to your prospects.
5. Call your prospect, introduce yourself, tell them the reason for your call & ask for an appointment.
6. Try recording your call; note down the details such as date, time of call, results and information about the prospect, etc.

5 tips to leverage Facebook timeline for your business

The new Facebook timeline is another way to engage your audience and build your brand image.

Try the following:

1. Use your timeline to display the history of your company – when it was founded, how it evolved, significant milestones, etc.
2. Add a profile photo to your cover photo. Use your creativity to blend those images to look great.
3. Use photographs to tell a story – use the Highlight feature to display your album.
4. Use appropriate apps to showcase your brand.
5. Add call-to-action – Like this, Buy Now, etc. in the About section. You can also add your website address.

5 tips to write an effective email copy

Writing an effective email copy is one of the most daunting tasks for marketing professionals. Here are 5 tips that will help you write one.

Try the following:

1. Your email copy should clearly convey the message. Avoid using complex sentences and metaphors, etc.
2. Use a conversational style and write in the second person (you, your).
3. Ensure that the content is engaging.
4. Try using different email templates and see what works the best.
5. Be authentic in addressing your audience. Maintain consistency in tone and vocabulary that reflects your brand identity.

7 powerful tips to increase sales

If you want some quick tips to increase sales, try the following: 

1. Offer each prospect the attention she deserves.
2. Increase your selling time, i.e. spend more time with your prospect.
3. Purchase tools that help you improve your productivity.
4. Remember selling is offering a product/service to your prospect and not convincing your prospects or overcoming objections or winning businesses.
5. Ask intelligent questions to know whether your prospect really needs your product or service.
6. Identify prospects who will really buy your product/service and find more of them.
7. Ensure that you reach the decision makers and stay in touch with them throughout the sales cycle.

5 tips to generate sales leads from your YouTube videos

Hosting videos on YouTube is one of the best ways to improve your online search visibility, engage your target audience and generate sales leads. However, you cannot achieve the desired results by just uploading any video on YouTube.

Try the following:

1. Create a video that people would love to watch & share.
2. Add a transcript to your video. It will help search engines and users to easily find your videos.
3. Give a keyword-rich title for your video. You can have a title up to 99 characters.
4. Write a great description for the video. Use relevant keywords and you have 5000 characters to fill this space.
5. Use the top targeted keywords to tag the video.