4 tips to improve email deliverability

Email deliverability is one critical issue that hampers your email marketing program’s success. Even your best email copy will go in vain if your emails don’t reach your prospects’ inbox on time.

Try the following:

1. At the time of subscription, tell your subscribers how often they will receive your emails and stick to that.
2. Before sending your email, check your email copy for any ‘spam’ words.
3. Create an email seed list to test your email on different email clients, domains and devices. It helps you to check email deliverability, appearance and take corrective measures if there are any issues.
4. Provide an option to unsubscribe in a click. If you don’t, there are chances that they might click the ‘spam’ button.

2 secrets to become a top seller

A lot of sales guys often focus on their objectives, sales goals & targets. They make every effort to pitch in their products & services to their prospects but unfortunately they don’t get the desired results. Why?

Your prospects don’t need or don’t care about your products or services. They need solutions that can create a positive impact on their businesses. Here are 2 secrets that will help you to become a top seller.

1. Don’t sell. Yes, your prospects are already tired of various product related information, presentations & sales pitches, etc. 
2. Offer solutions. Focus on your prospect’s problem that your product or service addresses and offer free advice, consultation & relevant information that can help your prospects.

4 tips for effective sales lead follow-up

An effective sales lead follow-up is one crucial element that can help you convert a lead into a customer. But unfortunately most of the sales leads are never followed up.

Try the following: 

1. Ensure that all sales leads are followed up immediately. Devise a process to ensure that it is done on a daily basis.
2. Respond quickly or else your competitor will. It will help you get more qualified leads.
3. Answer your prospects’ questions. Address their problems. It will help you build trust and credibility.
4. Continuously monitor and improve your sales lead follow-up process.

3 tips to improve email marketing results

Email marketing is one of the most cost-effective marketing tools that can offer better ROI when compared to other marketing channels. Here are 3 tips that will help you to improve your email marketing results.

1. Ensure that your emails are delivered to the intended audience. Send relevant content, avoid spam words & build seed lists to confirm email deliverability.
2. Focus on your potential subscribers and offer something of value to them.
3. Send emails based on past purchases – recommend complimentary items, send loyalty offers to your subscribers and request customer feedback.

How to use ‘post scripts’ to improve email click-through rates?

Post scripts are one of the powerful tools that will help you to improve your email click-through rates. Unlike conventional emails, it helps you to grab your prospect’s attention.

Try the following:

1. Repeat a key benefit of your product and add relevant links in the post script. This helps you to reiterate the point and improve the chances of click-through.
2. If you have focused on one big idea and its benefits in the body of the email, include a surprise gift in the post script.
3. Use post scripts to add more credibility to what you are saying. Maybe you can add a success story or customer testimonials, etc.
4. Use urgency to push your prospects towards a desired call to action.
5. Guarantee your prospects on the quality of your products/service.

6 tips for successful cold calling

Cold calling is still one of the effective methods to turn your prospects into hot sales leads. However, you need to understand and master cold calling techniques. 

Try the following:

1. Identify your target audience and build your cold calling list.
2. Define the value proposition for your prospects.
3. Plan your selling time.
4. Practice what you are going to say to your prospects.
5. Call your prospect, introduce yourself, tell them the reason for your call & ask for an appointment.
6. Try recording your call; note down the details such as date, time of call, results and information about the prospect, etc.

5 tips to leverage Facebook timeline for your business

The new Facebook timeline is another way to engage your audience and build your brand image.

Try the following:

1. Use your timeline to display the history of your company – when it was founded, how it evolved, significant milestones, etc.
2. Add a profile photo to your cover photo. Use your creativity to blend those images to look great.
3. Use photographs to tell a story – use the Highlight feature to display your album.
4. Use appropriate apps to showcase your brand.
5. Add call-to-action – Like this, Buy Now, etc. in the About section. You can also add your website address.