Effective Marketing Strategies and Tips. eGrabber tools for Sales and Marketing professionals. Marketing tools reviews.
Thursday, August 17, 2017
How to Find Email Addresses
Friday, August 14, 2015
5 tips to generate sales using webinars
A webinar can help you convert your prospects into sales leads.
But you need to plan and organize the webinar to make the most of it.
Try the following:
- To make your audience sign up for your webinar, offer sufficient value in return for their time.
- Focus your webinar on the challenges and needs of your audience.
- Make your audience understand the pain point first and then introduce your solution.
- Include your landing page link on the slide or you can even email them the link.
- Keep in touch with your attendees – send them an email when you update your blog, write a white paper or your next webinar date, etc.
Thursday, August 13, 2015
5 tips to increase Facebook marketing success
Almost all businesses consider Facebook as a part of their social
media marketing strategy. It offers a marketing platform that is rich in
multimedia and has a lot of apps that help marketers. However, there are a few
tips that will help you to increase your Facebook marketing success.
Try the following:
- Choose the best time & day to post updates on Facebook. Surveys reveal that posting between 8 p.m. to 7 a.m. on Wednesdays and Sundays receive maximum likes and comments.
- Don’t post too many updates. Post only relevant and informative updates and maintain a weekly post frequency.
- Keep your posts simple and short (40-80 characters) to receive high user engagement.
- Ask questions to initiate a conversation and generate more comments.
- Use photos, videos and
links appropriately.
Read More Information about How to Find Prospects Online
Wednesday, August 12, 2015
5 tips to improve sales forecasting
Sales forecast is one of the most essential tools that help you to
manage your business. It enables you to both identify the opportunities as well
as the problems and act accordingly.
Try the following:
- Define and qualify your lead.
- Find out how many opportunities are there in your sales lead pipeline.
- Figure out the value of each opportunity and multiply it with the number of opportunities to get the base value.
- Based on the past history, predict the average time you expect your prospects to spend during various stages of sales cycle.
- Work on the conversion rate. Finally, subtract the value of those opportunities that wouldn’t close from the base value.
#1 B2B Lead Generation Software : Increase Sales with Targeted B2B Sales Leads
Tuesday, August 11, 2015
5 tips to understand & engage your customers
Your customer data can
be one of your most vital marketing tools to understand and engage your
customers. When handled properly, it can help you to devise a customer-centric
marketing strategy and achieve better results.
Try the following:
- Dig out all the hidden data in your organization - data that is available with dealers, resellers, sales/service folks, IT department, etc.
- Collect all the data, align them appropriately & make a simple, complete, reliable and useable database.
- Analyze the data. Get valuable insights into your customers’ mindset and their readiness to buy.
- Develop your marketing strategies accordingly and set metrics to measure what works the best.
- Ensure that you improve continuously based on the customer inputs.
Monday, August 10, 2015
4 tips for effective marketing communications
Effective marketing communication is the key to grab the attention of your prospects. If you want to hook your prospects, you got to first listen to them, know what they like and dislike and then tailor your communication accordingly. Only then, your prospects will consider your offer as a relevant one and respond to your call-to-action.
Try the following:
- Identify your prospect’s problems & needs and personalize your message based on that.
- Conduct periodic surveys to get the pulse of your audience.
- Send an email with a special offer each month.
- Consider customer service as a top priority.
Friday, August 7, 2015
6 tips for sales professionals
If you
want to be a top sales guy, you got to have a few things in mind.
Try the
following:
- Always ask permission before you speak with your prospects. Questions such as, Is this the right time to talk to you, Can you spare a few minutes of your time... etc. can be handy.
- Spend more time to listen to what your prospects have to say.
- Ask more of open-ended questions that will help you extend the conversation.
- Don’t ask too many questions. Your prospects might get confused and you might not get a clear answer.
- Develop the skill of getting your prospects to commit to yes or no decision.
- Identify prospects that are dragging too much on decision making and wasting your time.
Thursday, August 6, 2015
4 tips to improve email deliverability
Email deliverability is one critical issue that hampers your email marketing program’s success. Even your best email copy will go in vain if your emails don’t reach your prospects’ inbox on time.
Try the following:
- At the time of subscription, tell your subscribers how often they will receive your emails and stick to that.
- Before sending your email, check your email copy for any ‘spam’ words.
- Create an email seed list to test your email on different email clients, domains and devices. It helps you to check email deliverability, appearance and take corrective measures if there are any issues.
- Provide an option to unsubscribe in a click. If you don’t, there are chances that they might click the ‘spam’ button.
Wednesday, August 5, 2015
2 secrets to become a top seller
A lot of sales guys
often focus on their objectives, sales goals & targets. They make every
effort to pitch in their products & services to their prospects but
unfortunately they don’t get the desired results. Why?
Your prospects don’t
need or don’t care about your products or services. They need solutions that
can create a positive impact on their businesses. Here are 2 secrets that will
help you to become a top seller.
- Don’t sell. Yes, your prospects are already tired of various product related information, presentations & sales pitches, etc.
- Offer solutions. Focus on your prospect’s problem that your product or service addresses and offer free advice, consultation & relevant information that can help your prospects.
Tuesday, August 4, 2015
4 tips for effective sales lead follow-up
An effective sales lead follow-up is one crucial element that can help you convert a lead into a customer. But unfortunately most of the sales leads are never followed up.
Try the following:
- Ensure that all sales leads are followed up immediately. Devise a process to ensure that it is done on a daily basis.
- Respond quickly or else your competitor will. It will help you get more qualified leads.
- Answer your prospects’ questions. Address their problems. It will help you build trust and credibility.
- Continuously monitor and improve your sales lead follow-up process.
Monday, August 3, 2015
3 tips to improve email marketing results
Email marketing is one
of the most cost-effective marketing tools that can offer better ROI when
compared to other marketing channels. Here are 3 tips that will help you to
improve your email marketing results.
- Ensure that your emails are
delivered to the intended audience. Send relevant content, avoid spam
words & build seed lists to confirm email deliverability.
- Focus on your potential
subscribers and offer something of value to them.
- Send emails based on past purchases – recommend complimentary items, send loyalty offers to your subscribers and request customer feedback.
Monday, July 27, 2015
How to use ‘post scripts’ to improve email click-through rates?
Post scripts are one of the powerful tools that will help you to improve your email click-through rates. Unlike conventional emails, it helps you to grab your prospect’s attention.
Try the following:
- Repeat a key benefit of your product and add relevant links in the post script. This helps you to reiterate the point and improve the chances of click-through.
- If you have focused on one big idea and its benefits in the body of the email, include a surprise gift in the post script.
- Use post scripts to add more credibility to what you are saying. Maybe you can add a success story or customer testimonials, etc.
- Use urgency to push your prospects towards a desired call to action.
- Guarantee your prospects on the quality of your products/service.
Friday, July 24, 2015
6 tips for successful cold calling
Cold calling is still one of the effective methods to turn your prospects into hot sales leads. However, you need to understand and master cold calling techniques.
Try the following:
- Identify your target audience and build your cold calling list.
- Define the value proposition for your prospects.
- Plan your selling time.
- Practice what you are going to say to your prospects.
- Call your prospect, introduce yourself, tell them the reason for your call & ask for an appointment.
- Try recording your call; note down the details such as date, time of call, results and information about the prospect, etc.
Thursday, July 23, 2015
5 tips to leverage Facebook timeline for your business
The new Facebook
timeline is another way to engage your audience and build your brand image.
Try the following:
- Use your timeline to display the history of your company – when it was founded, how it evolved, significant milestones, etc.
- Add a profile photo to your cover photo. Use your creativity to blend those images to look great.
- Use photographs to tell a story – use the Highlight feature to display your album.
- Use appropriate apps to showcase your brand.
- Add call-to-action – Like this, Buy Now, etc. in the About section. You can also add your website address.
Wednesday, July 22, 2015
5 tips to write an effective email copy
Writing an effective email copy is one of the
most daunting tasks for marketing professionals. Here are 5 tips that will help
you write one.
Try the following:
- Your email copy should clearly convey the message. Avoid using complex sentences and metaphors, etc.
- Use a conversational style and write in the second person (you, your).
- Ensure that the content is engaging.
- Try using different email templates and see what works the best.
- Be authentic in addressing your audience. Maintain consistency in tone and vocabulary that reflects your brand identity.
Wednesday, June 3, 2015
7 powerful tips to increase sales
If you want some quick tips to increase sales, try the following:
- Offer each prospect the attention she deserves.
- Increase your selling time, i.e. spend more time with your prospect.
- Purchase tools that help you improve your productivity.
- Remember selling is offering a product/service to your prospect and not convincing your prospects or overcoming objections or winning businesses.
- Ask intelligent questions to know whether your prospect really needs your product or service.
- Identify prospects who will really buy your product/service and find more of them.
- Ensure that you reach the decision makers and stay in touch with them throughout the sales cycle.
Tuesday, June 2, 2015
5 tips to generate sales leads from your YouTube videos
Hosting videos on YouTube is one of the best ways to improve your online search visibility, engage your target audience and generate sales leads. However, you cannot achieve the desired results by just uploading any video on YouTube.
Try the following:
- Create a video that people would love to watch & share.
- Add a transcript to your video. It will help search engines and users to easily find your videos.
- Give a keyword-rich title for your video. You can have a title up to 99 characters.
- Write a great description for the video. Use relevant keywords and you have 5000 characters to fill this space.
- Use the top targeted keywords to tag the video.
Thursday, December 4, 2014
7 ways to increase your Twitter followers
If you are using
Twitter for marketing purposes, you should have a decent number of followers to
make the most of it. To increase your followers count, try the following:
- Ensure your bio is filled in and attracts
followers in your niche.
- Tweet regularly. The more you tweet, the more
followers you get.
- Use hashtags to improve your search visibility.
- Schedule tweets to reach people in different
time zones.
- Follow influencers and retweet their tweets.
- Ensure that you share content that is
valuable/informative to your followers.
- Encourage conversations, reply/respond to questions.
Source: eGrabber Newsletters
Wednesday, December 3, 2014
6 tips to improve sales
Selling is an
art. If you want to master it, try the following:
- You got to get sold on your product or service first before you sell it to others.
- Before you call, research on your prospects and their companies. Get to know what they do and their challenges & needs.
- Create a killer sales presentation that focuses on your prospects' problem and how your product/service addresses it.
- Avoid confusion during your sales pitch. Keep it simple and clear.
- Focus on the benefits, the value that your prospects would eventually get out of your product.
- When your prospects ask questions, answer them directly. If you don't know, don't guess.
Thursday, November 20, 2014
7 B2B lead generation tips for marketers
About 80% of the B2B marketers say that lead generation is their biggest
challenge. To generate more leads, try the following:
- Have a leadgen
strategy; define your audience, industry, company size, location,
etc.
- Figure out how you
are different from the crowd and how it can benefit your customers.
- Set the criteria for
a qualified lead.
- Generate leads using
the right marketing method, one that suits your business.
- If the leads are not
sales ready, nurture them.
- In addition to
contact information, provide your sales team with the prospect's buying
situation, challenges, decision making process, responses so far, any
possible objections, etc.
- Measure the outcome, make changes and fine tune until you get optimal results.
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